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Robert Half Director of Marketing in Los Angeles, California


Robert Half is seeking an experienced Director of Marketing to join our growing law firm client full-time. This is a remote role with quarterly onsite meetings in Los Angeles. The ideal candidate must possess the ability to manage demand and lead generation efforts. Additionally, this role will be responsible for managing the inside sales and intake function, ensuring an efficient intake process that takes advantage of the firm's enterprise CRM. As the head of both the marketing and sales/intake teams, this role will be responsible for devising effective digital marketing strategies, with a particular emphasis on SEO. The position holder will oversee the execution of these strategies, ensure they are aligned with the marketing goals, and generate leads to facilitate successful conversions.

  • Marketing Strategy Planning: Create data-driven, multi-channel digital marketing strategies aimed at generating qualified leads that sustain and support firm growth. Develop clear, measurable objectives, success metrics, and performance benchmarks that align with overall firm goals and drive business results.

  • Enterprise SEO Strategies: Develop and execute enterprise SEO strategies to ensure optimal organic search performance, resulting in higher search visibility, increased organic traffic, and improved business outcomes. Monitor the performance of existing article content and make recommendations for improvements that enhance visibility, both nationally and locally, and drive high SERP rankings and qualified leads.

  • KPI/Analytics Tracking and Reporting: Lead the development of KPI/Analytics dashboards and reports that showcase the performance of marketing initiatives, including the measurement of transactional/informational SEO outcomes.

  • Leadership: Manage the marketing and sales/intake teams to ensure that lead flow processes drive qualified leads through the qualification and conversion funnel. Head cross-functional committee meetings in marketing and sales/intake on a quarterly basis to identify initiatives that will enhance performance and efficiency.

  • CRM & Marketing Automation: Utilize the Microsoft Dynamics 365 environment to implement strategies that maximize the use of marketing automation and processes for efficiency and CRM integration.

  • Manage External Resources: Strategically oversee external agencies and resources to ensure alignment of tactical initiatives with the marketing strategy. Monitor the performance of external resources and make recommendations for any needed changes.


  • 10+ years’ experience in marketing, driving SEO strategy

  • 5+ years’ experience managing and leading marketing teams, through SEO for lead generation

  • Experienced leading a digital marketing team for lead generation

  • SEO and organic search expertise

  • Good track record of leading a team

  • CRM & Marketing Automation experience

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit for more information.

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