Robert Half Digital Marketing Manager in Los Gatos, California
Do you possess a customer-first mindset and have experience improving online customer experiences? This is a leadership position which will allow you to make a significant impact. If so, Robert Half is seeking a talented Marketing Manager for our client in the Investment Advisory industry. Experienced and knowledgeable candidates should apply for this Digital Marketing Manager job; the role will require understanding of the ins and outs of marketing strategy, analysis, and campaign execution. This Marketing Manager role offers a unique opportunity to lead digital improvement initiatives while also participating in digital transformation efforts.
Note: This permanent employment opportunity is 3 days/week on-site in the Los Gatos, California area.
Role Overview: drive brand awareness, new business acquisition, and enhance the client experience – support the overall business, including driving growth in the Private Wealth and Institutional channels. Marketing focuses on three key areas: content, digital, and data. The Marketing Manager will work across the organization to support marketing plans that drive brand and product awareness, website traffic, client engagement, and lead generation. Marketing touchpoints include email marketing, presentations, marketing collateral, videos, RFPs/DDQs and databases, websites and social media, paid and earned media, and virtual and in-person events.
Run campaigns and digital marketing initiatives from idea, concept, and planning through execution
Create marketing assets and materials and manage all facets of execution needed for marketing plans, including the development and editing of marketing content and dissemination across digital channels and marketing materials
Work with subject matter experts to develop content and thought leadership
Manage end-to-end marketing collateral maintenance for investment strategies and funds
Support and execute email marketing campaigns, including template design, list segmentation, and A/B testing
Coordinate and manage conferences, events and webinars, including developing and preparing agendas, securing speakers, giveaways, presentations, and other collateral as needed
Track results of marketing programs, including digital, social media, and campaigns, and report on marketing analytics to business leadership
Coordinate the compliance review process of various marketing materials
Stay up-to-date with marketing and industry trends and make recommendations to most effectively market and drive business
Operate independently and proactively to meet deliverables and deadlines
Experience within financial services space strongly preferred
Exceptional project management and organizational skills with the ability to work in a fast-paced environment
Results-driven with excellent attention to detail
Strong written and oral communication and interpersonal relationship skills
Proficient with Adobe Creative Suite (InDesign, Acrobat) and Microsoft Office Suite (PowerPoint, Excel, Word)
Nice-to-have: experience with marketing automation and email marketing tools (Salesforce, Pardot, WordPress, Google Analytics)
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.