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Robert Half YouTube Paid Ads Specialist in Louisville, Colorado

Description

Robert Half Marketing + Creative (formerly known as TCG) is partnering with a digital media publisher in their search for a YouTube focused Digital Ads Specialist. The Digital Ads Specialist will be responsible for leading the day-to-day growth on video ad spend (YouTube) and building a robust strategy to maximize growth, while maximizing efficiency.

This role is based in the Boulder, Colorado area and requires 5 days/week onsite on the beautiful and collaborative campus. Candidates unable to commit to 5 days/week onsite, please refrain from applying.

Responsibilities

  • Designing, structuring, and maintaining all aspects of YouTube paid digital campaigns

  • Actively managing digital ad accounts, accountable to organizational targets

  • Own, drive, and monitor daily spend, cost per conversion, and return on ad spend (ROAS) metrics to ensure profitable performance

  • Oversee all YouTube campaigns, including acquisition, retargeting and winback, based on recent trends and overall marketing department budgets

  • Effectively offboard YouTube from agency management

  • Create strategy around and understand the interplay between the various ad platforms (Google and Meta)

  • Perform spend trade-off analyses between paid Google channels and recommend monthly (Google) channel budgets

  • Develop strategies to increase reach and decrease cost per customer acquisition based on targeting specific demographics and leveraging content to the correct audiences

    Requirements

  • Bachelor’s degree in Marketing or related field. Or 3 years+ in related prior experience

  • Strong knowledge of Google Ads and Google Analytics

  • Strong attention to detail and ability to manage multiple priorities at once

  • Excellent communications skills, both verbal and written

  • Must be willing to work onsite 5 days/week in Boulder area, Colorado

  • Interest and enthusiasm in the personal growth, health, meditation, mindfulness, and other similar categories

If you are excited about designing content to promote programming in the personal growth space, the Multimedia Designer could be a great fit. For quicker response, please send resume and portfolio to Shayne Ravin (email address in LInkedIn profile). Only candidates who meet these qualifications will be contacted.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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