Robert Half International Product Marketing Manager in Lowell, Massachusetts
Support sales and evangelize the Use Cases by being the lead story teller in your region
Support sales and marketing around the planning and implementation of the internal product G2M strategy within your region.
Tailoring and telling of the Use Case and product stories to excite, educate and enable regional stakeholders to successfully sell and market our product portfolio.
Work with the HQ Product Marketing Use Case owners to develop a product positioning that resonates with your respective region.
Communicate the value proposition of the products to the sales teams and develop the sales tools that support the selling process of your products through an understanding of your local region, it’s buying behavior and our selling process.
Plan the launch of new products and releases and manage cross functional implementation of the plan.
Minimum 5-7 years’ experience in marketing roles at top tier companies
Experienced working in a regional product/marketing role presenting to external audience’s, be it partners or external customers/press.
Project Management and coordination across functional groups
Expertise/understanding of the AV/Video conferencing market, Unified Communication and/or consumer electronics will be an advantage.
Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel required.
Outstanding communicator who can easily adapt style and content to internal & external audiences
Ability to liaise and manage relationships across both regional and global stakeholders
Excellent general communications skills (written, oral & listening) Must also have excellent presentation skills and experience of presenting in front of customers and preferably to senior management
Deliver major business impact by being the focal point in your region for product stories, new product introductions competitive insights and other relevant sales tools that makes you the key partner for your regional sales and marketing teams when we are trying to bring the Use Cases to live at events, customers meetings and/or training events.
Market Research, Product Marketing, B2B SaaS, GTM Strategy, Product Positioning & Messaging, Content Creation, Sales Enablement
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