Robert Half Digital Media Manager in Manchester, New Hampshire
Digital Media Manager with 4+ years of relevant experience needed for a full-time, hybrid role with our client in southern New Hampshire. The role will manage a team of digital media experts supporting its by increasing visibility on Google, Facebook, and other online channels in order to drive leads and increase revenue. The role requires one (1) day a week onsite. Salary is up to 110K + 10% bonus.
This Digital Media Manager develops and oversees the execution of our local paid media campaigns for our small business clients. Proven experience working with internal experts and external publishers to deliver against an insightful, well-coordinated integrated marketing plan is essential to being successful in this role. This position will leverage creative and analytical expertise in the following areas:
Media Strategy: Collaborate with internal partners to understand financial and brand development goals with our members, category, and strategic product level; identify existing and new online channels to help exceed member goals and exceed member and consumer expectations in order to stand out among competitors.
Channel Planning: Work with internal or agency partners to understand and interpret campaign creative across the consumer journey; ensure always-on and promotional investments are planned with consideration of the full-funnel experience across online and offline channels.
Execution and Optimization: Ensure creative and media teams are coordinated to deliver awareness, consideration, engagement, and purchase driving placements that support campaign and other media strategy investments; partner with publishers and internal resources to drive thoughtful, responsive optimization of placements as results and insights emerge.
Our Digital Media Manager will:
Manage the paid digital media team and campaign-level executions to increase lead generation and achieve optimal value-add for customers.
Partner with internal team and agency publisher in the planning and execution of a national paid digital strategy.
Analyze campaign performance and adjust tactics and strategies.
Partner with internal analytics and marketing teams and external agency publishers to identify A/B and multivariate testing opportunities, analyze data, and inform funnel optimizations.
Collaborate with our members and other internal account team members to understand business goals and review campaign performance.
Keep pace with industry trends and developments across all paid digital advertising channels.
Bachelor’s degree in Marketing, Business, Communications or other relevant degree
At least 4+ years in direct, hands-on management in paid digital media (search, display, social), either at an agency or in-house; experience with traditional marketing channels such as TV, radio, OOH is a plus
Experience managing relationships with in-house digital teams or media agencies and managing media budgets, juggling and adapting budgets in line with strategic/tactical changes
Experience managing towards brand and performance-oriented marketing goals, including digital marketing metrics such as CPC, CPM, CPA, LTV and ROAS
Experience with attribution and how to leverage it to track marketing efforts
Demonstrated understanding of integrated marketing and the role paid media plays in the overall marketing mix
Strong ability to present recommendations and make decisions around investment alternatives that mitigate risk and maximize return
Excellent project management skills; delivers results on time and on budget
Works well within a team and within a fast-paced and detail-oriented environment
Proficient at tools such as Google Ads, Facebook Ad Manager, etc.
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