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Robert Half Account Executive in McLean, Virginia


As the Manager Account Management you will apply your creative production experience and account and project management skill to oversee the creative development of Social Media creative strategies campaigns and assets. As a part of the Account Management team you will champion the Hilton marketing process and ensure that key partners are in contact with the appropriate cross-functional teams enabling marketing campaigns to launch on-time and successfully.

The role is a hybrid of strategic account management client services project management and creative resource delegation. As an Account Management team member you will assist in the development and maintenance of comprehensive timelines develop cross-functional relationships and serve as a connector between partners our in-house creative team and the rest of the organization. You will lead and assist on a variety of Social Media projects and will be expected to understand clients goals define solutions ask and answer challenging questions and ensure that the clients needs are achieved through the creative and end-to-end execution of marketing tactics. It will be crucial that you work well under pressure effectively prioritize multiple concurrent demands and employ appropriate systems to track work and have strong communications and diplomacy skills.


More specifically you will:

Collaborate with Account Lead to drive execution management of campaigns to support customer acquisition customer retention revenue and branding objectives as established by the organization.

Responsible for the delivery of quality creative work that meets partner needs and addresses their business challenges and opportunities.

Experience managing Social Media content development including planned content calendars and real-time social activations.

Comfortable building project plans timelines and assisting with creative resourcing and forecasting.

Demonstrate a strong understanding of the brand its guidelines and the competitive landscape.

Work cross-functionally to support and drive marketing tactics from end-to-end utilizing clear and open communication.

Champion a standard approach to campaign management to drive consistency across the department. Advocate Hilton Marketing process to internal and external partners and the organization.

Build strong and collaborative relationships with partners.

The ability to learn and understand how to utilize data and analytics driven information to inform internal teams of said insight for creative implementation.

Assist in the development of project plans including timelines schedules budgets billing and asset trackers on your projects.

Communicate project status as well as potential issues and/or risks to Account Management Leadership and project partners.

Support Account Management Leadership in finding opportunities within projects and contingency plans.

Route creative content and copy coordination for email marketing campaigns website management and media formation through internal teams C-Suite members and third-party vendors.

Work with Account Management Leadership to understand priorities and direction for the creative team. As appropriate communicate priorities and direction to the creative team designers copywriters production artists external agencies etc. in the creation of visual marketing assets including photography videography graphics for print and digital including but not limited to out of home placements display and retargeting.

Collaborate with client on drafting creative briefs/project briefs for Intake/Leadership review and eventually carrying through to execution by the Creative Studio team.

Participate in performance and post-mortem review process communicating and applying key findings to future campaign work.

Innovation starts with people.®

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