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Robert Half Digital Marketing Specialist in Miami, Florida


Robert Half is seeking a knowledgeable and experienced Digital Marketing Specialist. The client is looking for someone who can efficiently maneuver the ins and outs of marketing strategy, analysis and campaign execution while keeping tight control of the bottom line.Experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices, as well as a customer-first mindset are essential for this job. We want to hear from you if you are detail-oriented and have strong decision-making and interpersonal skills.In this position, you will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. With support from the Marketing Manager, you will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media. Your responsibilities - Track digital marketing campaigns and prepare reports - Create content that will engage the company's customers and partners - Collaborate with technology and creative vendor partners in order to meet expectations on budget, deadlines and brand compliance - Take advantage of educational opportunities and read trade publications in order to increase job knowledge - Establish and support the social media presence of the company - Work with executive leadership to identify trends and insights, and share thought leadership - Develop strategies and tests to optimize spend and performance of paid digital campaigns - Own the maintenance of timelines, statuses, and updates for digital projects - Assist with other project tasks as needed, including print, direct mail and data management - Create and implement digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation - Identify opportunities to enhance the company's website through creative landing pages, blog posts and SEO - Help with updating the online customer portal to improve user experience. Apply today for immediate consideration.


Experience with driving traffic to a company's main site and enhancing the frontline customer journey - Proficiency in Content Management System (CMS) & Digital Marketing System (DMS) - Accomplished in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM - Prior experience managing strategic multichannel marketing and maintaining digital brand consistency - Well-versed in vendor management - Excellent collaboration and communication skills - Should have a good balance of initiative and skill - Has substantial experience in expanding digital brands with strong ROI

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