Robert Half Campaign Manager in Minneapolis, Minnesota
§ Design, implement, and deploy multi-channel marketing campaigns that introduce new products, applications, and techniques released by specific business unit (BU) via the Agile Scrum process.
§ Appeal to biotech researchers by utilizing channels that will receive increased visibility for products and services for products relating to a dedicated BU within the brands.
§ Communicate and collaborate regularly with Global Marketing, Regional Marketing, and Divisional team members while operating as Product Owner in dedicated Scrum team.
o Work closely with the Product Managers to develop strategies for promotion of new products, techniques, applications, or services that are outlined in the Business Unit’s roadmap or through customer interest and market demand.
o Collaborate with the Research Area Managers to develop and market high value content pieces that relate products to popular workflows, applications or techniques used by researchers in a targeted market.
o Liaise with the Creative Services team on visual layout of content for marketing collateral.
o Leverage the Digital Marketing team to ensure visibility and tracking through electronic marketing channels.
o Align with Regional Marketing teams to ensure campaigns are tailored for local markets.
§ Participate in and contribute to annual marketing planning process, including delivery of quarterly and annual marketing plans.
§ Define campaign objectives and success metrics. Measure, monitor, and report on campaign objectives and success metrics during and after campaign launch.
§ Plan and manage marketing campaign budget relating to external advertising channels such as 3rd party vendors and Social Media platforms. Ensure marketing campaigns are delivered on time and on budget.
§ Write and/or polish content as needed for the introduction of marketing collateral via channels that include, but are not limited to email, social media, advertisements, and landing pages that support visibility of collateral and the marketing strategy.
§ Track, manage, and report work across the business through a dedicated marketing work management platform.
§ Facilitate the review and approval process for marketing collateral, including liaising with Product Management to ensure the correct product positioning is achieved.
Candidates may reach out to Barbara.Strohoffer @roberthalf for more info
Marketing Project Management
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