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Robert Half Digital Marketing Specialist in Minneapolis, Minnesota

Description

We are offering a unique opportunity to join our team as a Digital Marketing Specialist in Minnetonka, Minnesota. This role is responsible for coordinating and disseminating digital communications across various platforms while also managing the applications that deliver our digital marketing communications. You will serve as a subject matter expert in digital communications and inform stakeholders of results and best practices. This is a contract position with the potential to transition to a permanent role in the future.

Responsibilities:

• Manage existing email programs including Journey Builder and SMS Text (Mobile Connect)

• Create email messages in Marketing Cloud, incorporating content into templates

• Schedule and distribute email messages, managing email accounts content, assets, and schedule

• Manage SMS Text communications through Salesforce Marketing Cloud Mobile Connect application

• Serve as a subject matter expert for SMS Text campaign strategy and development

• Create and send bulk SMS Texts in support of consumer acquisition and retention efforts

• Provide campaign performance results to stakeholders

• Proofread digital marketing communications content prior to publishing to ensure proper spelling and grammar

• Edit proposed copy as part of the team, finding and correcting typos, misspellings or identifying long, confusing copy

• Use your knowledge of broadcast email and SMS text distribution to enhance our marketing efforts.

Candidates may reach out to barbara.strohoffer @roberthalf for more info.

Requirements

• Proficiency in Digital Marketing, including developing and implementing marketing strategies

• Strong communication skills to effectively convey marketing strategies to stakeholders

• Solid understanding of marketing operations and campaign planning

• Familiarity with current marketing best practices

• Skill in proofreading and editing marketing content

• Experience in creating and managing templates for marketing materials

• Knowledge of salary structures and health care benefits in marketing roles

• Comfortable working on mobile platforms for marketing activities

• Ability to generate and manage editorial content for marketing purposes

• A Plus certification desirable but not mandatory

• Demonstrated expertise in a subject matter related to marketing

• Experience with broadcast marketing is a plus

• SME certification desirable but not necessary

• Proficient in Email Marketing and management of mailing lists

• Strong skills in digital communication and familiarity with Marketing Cloud

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .

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