Robert Half International Social Media Strategist in Minneapolis, Minnesota
Establish goals and strategies to raise the company’s profile on social media and engagement with target audiences; assess which channels are best for different business objectives.
Define appropriate metrics and track results to evaluate performance in social channels (i.e., number of followers, engagement with prospects).
Create a comprehensive editorial calendar that outlines frequent posting across multiple channels to publicize company news and events, support revenue generation and talent recruiting in B2B business units, and build the reputation of senior leaders.
Collaborate with marketers across the organization to gather insights, understand target personas and business plans. Write posts that generate awareness and support our value proposition. Work with creative teams to facilitate preparation of artwork for social posts.
Leverage existing content from the company's website and blogs to boost views and engagement.
Position senior executives as influencers in their chosen markets by developing relevant content for them and presenting it in engaging ways that generate followers. This may include:
Understand company SEO strategies in order to create posts that reinforce target keywords and help position the client as a leader across its chosen markets and product lines.
Support paid advertising campaigns that use social media.
Support visibility of company news through public relations tactics as appropriate.
Stay abreast of latest social media techniques and how they integrate with other digital marketing tactics to boost engagement and lead generation.
Perform other duties as assigned to support targeted, timely publication of relevant content for use in social channels.
Interested candidates may reach out to Barbara Strohoffer at The Creative Group
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
Salary: $30.00 - $35.00 / Hourly
Location: Minneapolis, MN
Date Posted: February 22, 2021
Employment Type: Temporary
Job Reference: 02310-9502861155
Staffing Area: Creative u0026 Marketing