Job Information
Robert Half Product Marketing Manager in Monticello, Minnesota
Description
Product Marketing Manager
Direct hire position with full benefit and PTO package
Onsite position (9-3 core hours) with opportunity for 1 day remote after 6 months
Managerial position overseeing 2 direct reports
Tons of cross functional collaboration and growth opportunities
Highly visible role reporting directly into the CEO
The successful candidate will lead the development and execution of strategic marketing and advertising initiatives across all brands. They will manage the architectural design of multichannel marketing strategies supporting product launches and lifecycles, with a focus on improving brand visibility and sales. The chosen candidate will also oversee digital activity and SEO tactics and handle company content on all digital platforms.
Responsibilities:
Develop comprehensive product marketing strategies in line with corporate objectives
Architect multi-channel marketing campaigns
Manage company activity and digital content
Oversee digital and SEO tactics
Implement analytical tools and CRM for campaign performance tracking
Monitor marketing expenses and budget allocations
Stay updated with industry trends and best practices
Collaborate with relevant departments on product launches and documentation
Enhance target market understanding for increased sales and brand recognition
Manage brand stories and communication in line with brand identity
Engage in customer relationship building and leads management
Support the development of the internal company culture
Recruit, hire, and onboard new employees
Monitor performance metrics and connect them to financial goals
Implement appropriate disciplinary actions as necessary
Maintain documentation with accurate real-time information.
Requirements
Minimum of 5 years marketing experience with knowledge of marketing strategy, advertising, and brand management
Proficiency in electronic marketing systems and tools: Adobe, Creative Suite, HubSpot Analytics, Google Search Console, SEMrush, Canva, and AI tools
Previous experience leading or mentoring employees preferred
Competence in technology-based devices and software like Microsoft Office and ZoHo
Ability to travel up to 15% annually
Must pass pre-employment screening and background check
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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