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Robert Half International Digital Analyst in Montvale, New Jersey

Description

The Creative Group is looking for a Digital Analyst. The consultant will serve as subject matter experts for all digital insights. They will work closely with clients to create and present valuable insights and data-driven recommendations to answer key business objectives, ranging from social media campaign metrics to consumer behavior-style questions. They will lead development teams in the configuration and implementation of digital software solutions, including, but not limited to Social Studio, Influencer Management Platforms, Service Cloud, and Command Center. To maintain efficiency, Consultants must track project progress daily with our offshore team, identify risks and communicate status with all respective parties involved. Project status and timeline management is owned by the Consultant.

Digital Consultant Responsibilities:

  • Identifying and contextualizing both macro and micro trends relevant to our clients; trends to be identified through own research (keeping up-to-date on relevant news sources), plan and analyze primary research based on digital sources and synthesizing secondary research sources.

  • Acting as a liaison between our client and our clients, clients through relationship building, proactively anticipating consumer research needs and representing the ‘voice of the consumer’ during meetings and presentations.

  • Conducting qualitative research projects based primarily on social media and digital data to answer questions in multiple areas including product development, brand strategy, communication, tracking, and positioning for our clients’ brands.

  • Reporting and presenting insightful findings with actionable recommendations to key partners

DUTIES

  • Conduct briefing meetings with clients to understand the objectives and actions for their reporting strategy

  • Implement strategic measurement plans to ensure accurate and consistent measurement of metrics and Key Performance Indications (KPIs)

  • Establish reporting processes that highlight value and achievement of goals

  • Design and automate reports, dashboards, and analyses for social KPIs and performance, including data, trends, business context and actionable insights to business

  • Work closely with teams to create and present data driven insights and recommendations for brand marketing initiatives

  • Deep dive analysis into consumer and customer behavior on social media to identify insights within the online experience and provide strategic recommendations to support data-driven decision making

  • Understand business needs, and design appropriate reporting and analytic solutions on a quarterly, monthly, weekly, breaking news or ad hoc basis

  • Monitor and analyze channel and content performance during and post-launch sharing insights across teams

  • Quickly identify abnormalities or unexpected results as identified in reporting

  • Serving as a trusted advisor to brand and/or consumer insights teams when questions regarding the consumer arise.

  • Conducting qualitative research projects based primarily on social media and digital data to answer questions in multiple areas including product development, brand strategy, communication, tracking, and positioning for our clients’ brands.

Requirements

REQUIREMENTS:

  • Bachelor’s Degree required

  • 2-5 years of experience in qualitative research or similar field

  • Prior knowledge of qualitative research methodologies is required.

  • Candidate must have the ability to derive insights from qualitative research.

  • Candidate must have the ability to efficiently handle multiple projects in a fast-paced environment, adapt to shifting priorities, and be very detail-oriented.

  • Candidate must be able to consistently demonstrate the ability to plan, execute, and complete a wide variety of projects in a timely manner.

  • Strong analytical thinking and writing skills are required.

  • Candidate must be able to synthesize multiple sources of information into meaningful conclusions and recommendations.

  • Candidate must have the ability to work independently as well as within a team.

  • Candidate must be able to present insights with confidence and represent the ‘voice of the consumer’ in meetings with clients.

  • Candidate must display good interpersonal skills, including a positive, cooperative attitude - both inside the company and with our clients

PREFERRED EXPERIENCE

  • Marketing, Market Research/Insights, Psychology, Communications and Business majors preferred

  • Healthcare/pharma experience preferred but not required

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (www.roberthalf.com/terms-of-use).

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