Job Information
Robert Half Marketing Business Analyst in New Brighton, Minnesota
Description
We are offering a long-term contract employment opportunity for a Business Analyst. This role is in the technology sector and involves working to develop AI use cases for marketing purposes. You will be expected to understand business needs, research industry trends, and translate these into requirements for solution design and development.
Responsibilities:
Collaborate with marketing teams, translating business needs into practical, technical solutions.
Utilize AI models for keyword analysis, content optimization, and automated insights to improve SEO.
Provide BA expertise for data lakehouse solutions and technical data platforms/products.
Contribute to all stages of project life cycles and delivery approaches.
Understand, analyze, and interpret data, turning it into meaningful business insights.
Exercise excellent communication and interpersonal skills in the fast-paced environment.
Requirements
Qualifications:
Bachelor's Degree in Information Technology, Business, or related field with at least 5 years of experience; or a Master's Degree in the same fields with at least 3 years of experience.
Deep understanding of the marketing function, SEO, and Generative AI techniques.
Knowledge of Snowflake and vector store technologies.
Proficiency in business analysis techniques, such as information gathering methods, requirements documentation, process modeling, and process mapping.
Understanding of Machine Learning & AI Concepts.
Ability to comprehend, analyze, and interpret data.
Strong business acumen, analytical thinking, and problem-solving skills.
Familiarity with various Generative AI use cases in the market.
Understanding of specific GenAI tools will be an advantage.
Certificates in AI/GenAI are preferable.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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