Robert Half International Technology and Retail Industries Marketing Specialist in NEW YORK CITY, New York
Technology and Retail Industries Marketing Specialist
NEW YORK CITY
ATLANTA - PEACHTREE RD, CHICAGO, SAN FRANCISCO
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We strive to recruit and hire the best talent, and it does not stop there. Once you join us, we promise to help you bring your career to life through exceptional work experiences, a culture passionate about learning and development, and a dedication to what matters to you.
Are you inspired to make a difference?
Then you have come to the right place.
What You Can Expect:
As Protiviti’s Marketing Specialist, Technology (TMT) and Retail (CP&S) Industries), you will be responsible for the execution of marketing activities related to branding, content, and client development plans for Protiviti’s high-growth Technology, Media and Telecommunications (TMT) and Consumer Products and Services (CP&S) industry practices.
What You Will Do:
Planning and project management
Reporting to the Senior Manager, TMT and CP&S Industry Marketing, work with Industry leaders and subject matter experts to manage and execute the TMT and CP&S Marketing plans to build out our brand equity and continue to drive growth in specific segments (including but not limited to Technology within TMT and Retail within CP&S).
Plan and manage the full marketing mix and related channels, working closely with product, digital and regional marketing teams, to ensure the success and optimized integration of campaigns.
Support annual marketing planning and budget development as well as monitoring expenses and ROI reporting.
Campaign management and execution
In close collaboration with Industry and Solution Marketing leaders, leverage annual marketing plans and campaigns to deliver TMT and CP&S relevant messaging and ensure internal alignment around campaign objectives.
You will use Salesforce as both a sales tool to provide insight into marketing engagements for sales generation and to manage marketing campaigns.
Campaign examples include but are not limited to newsletter and thought leadership development/coordination, email distribution, online advertising, website content refresh, webinars, virtual and (future) in-person forums and conferences.
Conference and event management
Coordinate TMT and CP&S client events (virtual and/or in-person) to continue driving buyer engagement while executing with excellence.
Create high-quality personal experiences for our clients through memorable experiential marketing campaigns.
Work with practice members in developing content and assets to support event delivery and follow-ups.
Effectively project-manage the end-to-end event process from initial planning, logistics, communications, execution, and post event reporting to show ROI for flagship conferences and related exclusive client events.
Coordinate monthly newsletters by curating both external and Protiviti generated insights and drive promotions through optimizing marketing channels (including but not limited to marketing automation, digital and social).
Leverage global research studies to create specific TMT and CP&S analyses, deep dives, and tailored messaging.
What Will Make You Successful:
Marketing experience in Professional Services and familiarity with the Technology and/or Retail Industries is preferred.
Strong business acumen and project management skills; exceptional written and verbal communication skills.
Solid interpersonal skills: a relationship builder with proven ability to mobilize stakeholders outside of span of control and effectively influence, motivate, and collaborate with others at all levels of the firm.
Excellent creative skills and entrepreneurial spirit with the ability to solve complex problems in a structured, measurable way.
Flexible and able to thrive in a fast-paced environment, while comfortable with ambiguity.
A desire for a long-term position with opportunities for growth within the organization.
Your Educational and Professional Qualifications:
Bachelor’s degree in business, marketing or related field
3-5 years’ experience in marketing or project management
Strong proficiency with Salesforce.com and Microsoft Office products including Excel, Word, PowerPoint, Outlook, and Teams
Protiviti is not licensed or registered as a public accounting firm and does not issue opinions on financial statements or offer attestation services.
For all US & Canada Postings: You may submit your application materials online or call 1.888.556.7420 for additional ways to apply. Protiviti is an Equal Opportunity Employer. M/F/Disability/Veteran For positions located in San Francisco, CA: Protiviti will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. For positions located in Los Angeles, CA: Robert Half will consider for employment qualified Applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring.
NY PRO NEW YORK CITY
Protiviti ( www.protiviti.com ) is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Protiviti and our independent and locally owned Member Firms provide clients with consulting and managed solutions in finance, technology, operations, data, analytics, governance, risk and internal audit through our network of more than 85 offices in over 25 countries.
Named to the 2020 Fortune 100 Best Companies to Work For® list, Protiviti has served more than 60 percent of Fortune 1000 and 35 percent of Fortune Global 500 companies. The firm also works with smaller, growing companies, including those looking to go public, as well as with government agencies. Protiviti is a wholly owned subsidiary of Robert Half (NYSE: RHI). Founded in 1948, Robert Half is a member of the S&P 500 index.