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Robert Half Content Marketer/Copywriter in NEW YORK, New York



As a member of the Marketing Team the Content Marketer will write edit and manage projects requiring B2B customer-facing copy for all communications channels including print web video and social media. The Content Marketer will work closely with other Marketing team members as well as Sales and Product teams to brainstorm ideas develop messaging and propose the most appropriate time/channels for distribution. Thorough research and interviews the Content Marketer will be required to understand our clients needs our teams products/services our corporate branding guidelines and our marketing teams goals.

Principal Duties


Work closely with internal teams to participate in all stages of the creative process from brainstorming to conceptual development thereby contributing creative strategies

Continually raise the bar on creativity writing fresh copy that connects with the desired audience and drives action

Stay updated on appropriate style guidelines and brand voice for consistency in messaging

Research and understand the client's needs and target audiences through online searches reviews of existing research and interviews with subject matter experts

Understand the concept behind creative work and how it achieves client and business goals


Establish a creative brief template to assist in the development and production of creative copy across multiple product lines

Produce written materials in a variety of formats including print collateral press materials brochures Web and interactive content sales presentations case studies webinars and other thought leadership pieces considering responses from the target community

Ensure written materials are clear concise and persuasive

Write original copy and edit content for a range of corporate marketing and communications materials

Collaborate with a team from concept development to delivery of final product

Present copy concepts and final deliverables to teams

Revise copy based on feedback/direction

Proofread written work and online content

Juggle multiple assignments and work in a time-sensitive environment

Manage time and establish priorities while maintaining flexibility to respond to changing demands

Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement leads and sales


Three to five years of relevant experience preferably in an agency setting

A bachelors degree preferably in English or related major

Excellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising Web product brand messaging and promotional copy

Requirements Basic Office Skills Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information.

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