Job Information
Robert Half Content Marketer/Copywriter in NEW YORK, New York
Description
Summary
As a member of the Marketing Team the Content Marketer will write edit and manage projects requiring B2B customer-facing copy for all communications channels including print web video and social media. The Content Marketer will work closely with other Marketing team members as well as Sales and Product teams to brainstorm ideas develop messaging and propose the most appropriate time/channels for distribution. Thorough research and interviews the Content Marketer will be required to understand our clients needs our teams products/services our corporate branding guidelines and our marketing teams goals.
Principal Duties
Strategic
Work closely with internal teams to participate in all stages of the creative process from brainstorming to conceptual development thereby contributing creative strategies
Continually raise the bar on creativity writing fresh copy that connects with the desired audience and drives action
Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Research and understand the client's needs and target audiences through online searches reviews of existing research and interviews with subject matter experts
Understand the concept behind creative work and how it achieves client and business goals
Tactical
Establish a creative brief template to assist in the development and production of creative copy across multiple product lines
Produce written materials in a variety of formats including print collateral press materials brochures Web and interactive content sales presentations case studies webinars and other thought leadership pieces considering responses from the target community
Ensure written materials are clear concise and persuasive
Write original copy and edit content for a range of corporate marketing and communications materials
Collaborate with a team from concept development to delivery of final product
Present copy concepts and final deliverables to teams
Revise copy based on feedback/direction
Proofread written work and online content
Juggle multiple assignments and work in a time-sensitive environment
Manage time and establish priorities while maintaining flexibility to respond to changing demands
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement leads and sales
Qualifications
Three to five years of relevant experience preferably in an agency setting
A bachelors degree preferably in English or related major
Excellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising Web product brand messaging and promotional copy
Requirements Basic Office Skills Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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