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Robert Half Digital Strategy (Paid) Manager in NEW YORK, New York


The Creative Group is looking to hire a Director, Digital Marketing for our client in the advertising technology and data space. The best candidate will have an understanding of the ins and outs of paid media, and can strategize and execute cross-channel media plans. The role will be interfacing with clients and will require an ability to lead and execute.This full-time employment opportunity is based in the New York, New York area.

Major responsibilities:

  • Strategize, forge, and oversee long-term paid digital marketing campaigns; including SEM, paid social, search and display advertising campaigns

-Owning client relationships- interface with clients to present proposed strategies and campaign results. Consulting with clients on digital strategies to improve campaign performance.

  • Manage jr. team members, while remaining involved in campaign execution, analyzation and performance

-Interface and collaborate with marketing and creative teams to develop effective copy, art, etc. for paid campaigns. Demonstrate an understanding of creative and its role in media placements.



  • Vendor management experience

  • Paid Search Campaigns experience preferred

  • Paid Media experience required

  • Well-founded grasp of Display Campaigns

  • Proven knowledge of Display Advertising

  • Good understanding of Digital Media Planning

  • Paid Advertising experience desired

  • General familiarity with Display Media

  • Practical knowledge of Internet Search Engines

  • Quality experience with Social Campaigns

  • Wide ranging experience with Customer Acquisition

  • Paid Search experience

  • Earlier work involving Digital Media Campaigns

  • Knowledge of Content Management System (CMS) & Digital Marketing System (DMS)

  • A proportional mix of skill, management experience and initiative

  • Highly-qualified in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

  • Educated sense of frontline customer journey, driving traffic to our main site

  • Proficient multi-channel marketing and digital brand consistency

  • Has distinguished achievements in evolving digital brands with strong ROI

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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