Robert Half Digital Strategy (Paid) Manager in NEW YORK, New York
The Creative Group is looking to hire a Director, Digital Marketing for our client in the advertising technology and data space. The best candidate will have an understanding of the ins and outs of paid media, and can strategize and execute cross-channel media plans. The role will be interfacing with clients and will require an ability to lead and execute.This full-time employment opportunity is based in the New York, New York area.
- Strategize, forge, and oversee long-term paid digital marketing campaigns; including SEM, paid social, search and display advertising campaigns
-Owning client relationships- interface with clients to present proposed strategies and campaign results. Consulting with clients on digital strategies to improve campaign performance.
- Manage jr. team members, while remaining involved in campaign execution, analyzation and performance
-Interface and collaborate with marketing and creative teams to develop effective copy, art, etc. for paid campaigns. Demonstrate an understanding of creative and its role in media placements.
Vendor management experience
Paid Search Campaigns experience preferred
Paid Media experience required
Well-founded grasp of Display Campaigns
Proven knowledge of Display Advertising
Good understanding of Digital Media Planning
Paid Advertising experience desired
General familiarity with Display Media
Practical knowledge of Internet Search Engines
Quality experience with Social Campaigns
Wide ranging experience with Customer Acquisition
Paid Search experience
Earlier work involving Digital Media Campaigns
Knowledge of Content Management System (CMS) & Digital Marketing System (DMS)
A proportional mix of skill, management experience and initiative
Highly-qualified in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
Educated sense of frontline customer journey, driving traffic to our main site
Proficient multi-channel marketing and digital brand consistency
Has distinguished achievements in evolving digital brands with strong ROI
Innovation starts with people.®
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