Job Information
Robert Half Director of Marketing in New York, New York
Description
Press
● Respond to or direct to others for response and manage all internal & external day-to-day marketing communications
● Manage and maintain a comprehensive Press list (using a PR database if necessary) updated quarterly.
● Maintain file/archive of press clippings, Report media findings to partners and staff, get press updated with the company name and reference and links when required, Review annually with marketing team, Manage a Media Plan/Media Report and press clippings archive with review annually.
● Communicate with the PR agent weekly if so engaged.
Promotions
● Participate in strategic planning with the partners annually or as necessary..
● Obtain participation in prominent industry speaking engagements, panel discussions, competitions, etc quarterly.
● Assist in creating the Social Media strategy and assuring its implementation and associated calendar (Instagram, LinkedIn) on a weekly basis.
● Suggest and Manage promotional e-mailings as necessary.
● Manage the development and maintenance of all marketing materials (Qual packs, product pitch decks, brochures, etc.) according to INC’s best practices. Schedule and manage an annual audit.
● Organize regular Programming events to draw new groups and prospective partners into the studio.
● Update or manage updates to the website and other firm pages as appropriate, reviewing at least monthly.
● Manage the rights agreements between photographers and maintain a list of photographers, and videographers.
● Manage the social media platforms in collaboration with the partners. Post weekly.
● Schedule and run the weekly marketing meeting.
Business Development
● Manage and maintain a comprehensive list of prospective clients and opportunities, researching the field and suggesting appropriate additions.
● Attend relevant industry events and conferences networking on behalf of the firm.
● Remain aware and knowledgeable of ongoing work and key decision-makers within the typologies of greatest interest to the firm coordinating new avenues for development of these relationships. Report in weekly marketing meeting with suggestions on how to pursue.
● Coordinate the creation and delivery of all RFPs, RFQs, RFEIs and presentations for the firm and assure timeliness deliveries.
● Manage the go-no-go process on behalf of the partners and associates weekly.
● Participate in Business development meetings with prospective clients as needed.
Administration
● Maintain an annual Marketing and PR Budget in collaboration with the accounting team annually.
● Manage a comprehensive calendar of events and engage the partners in the engagement in events. monthly
● Provide quarterly reports on important benchmarks and annual reports in Q1 of previous years on benchmarks both internally and in relation to the industry with respect to the Marketing Plan.
● Manage updates to a custom CRM system (IO) and utilize it accordingly in order to further the interests of the firm
● Manage and maintain the fi
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Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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