Job Information
Robert Half Email Marketing Manager in New York, New York
Description
Create and manage email marketing campaigns, from campaign setup through to deployment, and tracking.
Update email templates with HTML and CSS to ensure emails are mobile-optimized and display correctly across common email clients (including Outlook).
Manage subscriber lists and maintain subscriber data hygiene.
Develop email marketing strategies and tactics to optimize email performance, including A/B testing and segmentation.
Initiate, Implement, and oversee mission-critical email marketing automations through Pardot.
Collaborate with various teams to triage email requests and guide stakeholders through the process, communicating often and keeping in mind best practices, branding, and campaign goals.
Monitor email marketing metrics and optimize future campaigns.
Serve as email marketing expert staying on top of the latest trends and lead brainstorming sessions
Requirements
Bachelor's Degree in Marketing, Communications, or a related field, or 4-6 years experience in email marketing, digital marketing, or a related field.
Experience with Pardot or Salesforce Marketing Cloud.
Able to code professional marketing emails (HTML and CSS) for desktop and mobile devices that are compliant with all major email clients (Outlook, Gmail, Apple Mail, etc.)
Proficient in Microsoft Office, Design tools like Photoshop, Illustrator, or Canva, and CRM Database systems.
Experience running email marketing automations.
Strong understanding of email marketing best practices, including CAN-SPAM, CCPA, and GDPR compliance, email list segmentation and hygiene.
Excellent communication and organizational skills.
Ability to think critically and problem-solve in a fast-moving environment
Ability to work independently or with a team to meet deadlines in a fast-moving environment.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
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