Robert Half Social Media Associate in NEW YORK, New York
Description Work with the Director of Digital Strategy to develop platform-specific social media strategies;
Manage and execute LDF and the TMI’s social media strategy across all platforms;
Grow LDF and TMI’s presence and content creatively across all social media channels on a day- to-day basis, including, but not limited to Twitter, Facebook, Instagram and LinkedIn;
Analyze trends and respond to breaking news by conceptualizing and creating content to amplify LDF and TMI’s messages online;
Track, report and interpret data analytics on a monthly basis and provide informed recommendations for new strategies and tactics to promote LDF and educate the public;
Monitor social media for coverage of issues affecting LDF and TMI and craft appropriate messaging;
Engage in active social listening and engagement with LDF’s digital audiences;
Monitor developments in social tools, applications, channels, design and strategy and provide recommendations to increase effective engagement;
Work with cross-organizational teams and national coalition partners to develop joint strategies for social media campaigns. Maintain relationships with social media and digital campaign staffs of coalition partners;
Conduct regular audits of LDF’s social media to inform strategic planning and short- and long-range goals; and
Other responsibilities as assigned. Requirements Social Media Innovation starts with people.®
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