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Robert Half Director of Marketing in NEWARK, New Jersey

Description

Job Description:

• Prudential Financial is seeking a Marketing Analytics Director for Marketing Analytics Center of Excellence (COE) that is part of Prudential’s Chief Marketing Office (CMO). The director will report to VP of marketing analytics and be responsible for defining and overseeing the implementation of an analytics roadmap for Retirement and Group Insurance,

leading B2B marketing analytics to improve campaign effectiveness and efficiency. The ideal candidate has a proven track record of developing analytics strategy with unique combination of analytics expertise, business acumen, and communication skills.

Key Responsibilities

• Lead B2B campaign analytics strategy, execution, performance measurement and drive marketing decisions across all channels.

• Lead projects from campaign design, requirements gathering, KPI alignment and data analyses to final reports/presentations, communication of results and implementation support.

• Work closely with business partners to develops strategic narratives and drive data-based storytelling for key stakeholders on marketing campaign effectiveness and efficiency via omnichannel touchpoints such as emails, webinars, digital channels, events, and conferences.

• Supervise and guide a team on reporting, dashboards/scorecard and comprehensive campaign analysis to provide ongoing insights on marketing program and campaign performance.

• Manage relationships with internal clients and proactively identify optimization and growth opportunities through analysis and testing

Requirements

Qualifications

• Bachelor's degree and preferably master’s degree from an accredited college/university.

• Have 10+ years of relevant marketing analytics experience with deep understanding of advanced analytics and predictive modeling

• Robust skills in statistical software and data manipulation tools such as SAS, SQL, R

• Strong experience in marketing analytics and drawing insights/recommendations

• Strong business acumen with ability to think strategically and innovatively

• Excellent presentation, project management, and communication skills

Innovation starts with people.®

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