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Robert Half International Customer Marketing Manager in Newton, Massachusetts


Do you maintain a customer-first mindset and have the ability to boost online customer experiences? Are you looking for an opportunity which will allow you to be an important influence in a leadership role? If so, The Creative Group is seeking a talented Customer Marketing Manager for our client. Do you feel confident in your ability to make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line? You might be the experienced, knowledgeable Customer Marketing Manager for this position, if you can prove you understand the ins and outs of marketing strategy, analysis, and campaign execution! This job is for candidates with experience in copywriting, art direction, and social media with the ability to expand a brand's reach while increasing its loyalty and awareness. We need a Customer Marketing Manager candidate who is looking for a unique opportunity to lead digital improvement initiatives while also participating in digital transformation efforts. This full-time employment opportunity is based in the Newton,, Massachusetts area. Submit your application now and learn more about this exciting opportunity!

Key responsibilities

  • Brainstorm with product and operational teams to identify key opportunities to increase the customer journey & experience

  • Compile take up of products/services through new channels to fall in line with business objectives

  • Establish, inaugurate, conceive, and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions

  • Head a strong team of digital specialists and manage the digital strategy

  • Lay out clear communications to the customer that are related to their needs and life stage

  • Oversee weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

  • Exert more insight and analysis into the effectiveness of CRM initiatives

  • Verify that the CRM plan is executed without any delay and within budget


  • 4+ years of experience required

    • Adept in vendor management

    • Well thought out multi-channel marketing and digital brand consistency

    • Past managerial position

  • Marketo experience

    • Awareness of Content Management System (CMS) & Digital Marketing System (DMS)

    • A balanced mix of skill, management experience and initiative

    • Knowledgeable of SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

    • Distinguished ability in conceiving digital brands with strong ROI

    • Seasoned in frontline customer journey, driving traffic to our main site

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information.

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