Robert Half International Event Coordinator in NEWTOWN SQUARE, Pennsylvania
The Creative Group has a client in need of an Event Marketing Specialist! This is a 6 month consulting assignment that can be done remotely (EST). You will be responsible for executing the event marketing strategy to drive registrations, and will build a detailed marketing plan focused on the customers attending and execute the plan to deliver the event goals.
• Promotion of the event across multiple channels and tactics including Email, Paid Media, Chapters, ATPs etc.
• Working with Digital Media on an event media plan
• Engaging with content team on promotional content, such as video production, to generate awareness of the event
• Inject experiential experience into the event plan to drive high customer engagement and attendance
• Work cross functionally with other departments, and maintain high level of engagement and communication
• Adhere to all deadlines and turnaround timelines
• Continually improve the performance of event marketing, learning, and driving industry best practice
The ideal candidate will be detail-oriented and must have independent decision-making experience that ensure actions align with revenue/budget goals and overall program targets. Strong ability to manage large volume of work, across multiple events and support many colleagues at the same time. Meeting deadlines is a must.
5+ years of recent event marketing experience
Proven experience delivering against a variety of channels, digital channels, and tactics
Robust writing skills, with a strong attention to grammar and best practices
Deep understanding of events strategy, marketing, and execution
Proven experience delivering effective and innovative digital campaigns, and in a variety of digital assets, including rich media online ads, micro sites, and social media applications to support delivery of event marketing plan
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. Ability to develop KPIs and manage ongoing optimizations
Able to think critically about programs and services and apply creative solutions appropriately.
Potential travel, domestically and internationally, including weekends and holidays.
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.