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Robert Half Digital Marketing Specialist in Omaha, Nebraska

Description

Robert Half is team up with an international award-winning research, strategy, marketing, and advertising agency. They are looking for an SEM/Paid Search expert to execute, manage, and optimize results-driven pay-per-click (PPC) campaigns for our clients. You'll be responsible for the paid search channel activation strategy for championing Google Ads and Bing Ads best practices, betas and innovative features to drive business results that achieve optimal traffic and acquisition volumes for our clients. This person would provide search industry knowledge and improve day-to-day insights and outcomes across clients in multiple verticals.

What you get to do every single day

· Builds and manages paid search campaigns aligned to media plans

· Execute tests, collect, and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns

· Reports on search KPIs and metrics for optimization and learning opportunities

· Manage the budget pacing for all paid search campaigns

· Optimize copy and landing pages to improve ROAS

· Perform ongoing keyword/search term discovery, expansion, and optimization

· Research and analyze competitors to improve campaign performance

Requirements

· Excellent understanding of campaign set up, optimization, and reporting on search campaign platforms

· Demonstrated critical thinking and problem solving

· Superior analytical skills

· Excellent communication skills

· Excellent knowledge of search planning fundamentals e.g., reach, frequency, channels, formats, etc.

· Excellent attention to detail and facility in working with numbers

· Proficiency using search campaign platforms including Google and Bing Ads – Experience with Paid Social platforms is a plus

· Well-versed in performance marketing and customer acquisition

· Up to date with the latest trends and best practices in search engine marketing

· Experience with website analytics tools, including Google Analytics

· Strong analytical skills and experience generating SEM reports

· Familiarity with A/B and multivariate experiments

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5461. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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