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Robert Half Email Marketing Specialist in Palm Beach, Florida

Description

Email Marketing Specialist Job Description

We are on the hunt for a sharp and innovative email marketing specialist. In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As an email marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.

To be successful as an email marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding email marketing specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features.

Requirements

Email Marketing Specialist Responsibilities:

  • Conducting market research to better comprehend prevailing consumer behaviors.

  • Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.

  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.

  • Creating well-written copy that is free from mistakes.

  • Collaborating with graphic designers to improve the appearance layout of outputs.

  • Maintaining a database of customers who have opted to receive our correspondence.

  • Distributing emails through the use of automation software.

  • Monitoring and reporting on the utility of each campaign.

Email Marketing Specialist Requirements:

  • Degree in marketing management, advertising, communications, or similar.

  • Proven experience creating high-impact, unique marketing campaigns.

  • Prior database management experience, preferably in a similar role.

  • Familiarity with pertinent automation and performance evaluation software.

  • Excellent project management skills specific to marketing.

  • Outstanding copywriting and copyediting abilities.

  • Ability to harness collaboration to produce well-crafted content.

  • Drive, ingenuity, and gumption.

  • Willingness to work extended hours to ensure that projects are completed, as needed.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2021 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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