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Robert Half Digital Marketing Analytics Specialist in Parsippany, New Jersey


Permanent, Direct-Hire position located in Parsippany, NJ

Hybrid Environment / vax required

About: America's largest roofing manufacturer, has built a strong and solid product and customer franchise driven by continuous product innovation and through finding ways to better serve and connect with its customers.

Digital Marketing Analyst Specialist-

lead the analytics strategy to support foundational web analytics and key campaign initiatives. The successful candidate will have “hands on experience” and is fluent in Google Analytics and Google Tag Manager to support tagging implementation, analytics, and reporting across websites, email, SEM/SEO. Strong project management skills and attention to detail are required. This role will work in partnership with the web, IT, integrated marketing teams, and media agencies on formulating measurement across customized site experiences.

Essential Duties:

● Collaborate with web, IT, and integrated marketing teams to identify analytics strategy and key metrics

● Partner with media agencies on defining campaign metrics and implementation requests

● Support set up of campaign URLs using GA campaign URL builder and provide campaign-tracking data based on brand's request

● Act as key point of contact with the analytics vendor and outline workload, priorities, and oversee implementation

● Manage and prioritize backlog of work for our analytics vendor

● Conduct quality assurance testing post-implementation

● Perform Tagging audits/data integrity checks on a regular basis to ensure the integrity and accuracy of tagging environment

● Consistently evaluate and provide recommendations to revise environments where necessary to improve stability, flexibility, scalability, and future-proofing including debugging, troubleshooting, and fixing configuration issues working with appropriate internal and external teams

● Identify cross-domain tracking gaps and console errors

● Create ad hoc web performance reports and dashboards using Google analytics or Google data studio

● Build best practice documents & coordinate training sessions to support upskilling the broader team



● Minimum 3-5 years experience in digital marketing and analytics

● Agency experience preferred

● Strong communication skills and ability to work in partnership with multiple teams

● Excellent planning, organization, problem identification/resolution skills and data analysis skills are critical for success

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information.

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