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Robert Half B2B Marketing Manager in Pasadena, California

Description

Robert Half is seeking a B2B Marketing Manager for our client in the e-commerce sector. This B2B Marketing Manager will support sales and drive lead generation. This Marketing Manager will Target Account List (develop sales outreach campaigns, use Outreach to manage sequences or drip campaigns in this platform that go out to our sales contacts, segment that list and optimize performance. Both outbound and inbound. Generating the right content. This Marketing Manager will leverage A/B Testing and segmentation, identify marketing messages, value proposition, materials and channels.

Requirements

This Marketing Manager Must Have:

• Problem solving (looking for linear thinkers)—taking abstract concepts/goals and boiling down to executable tasks, able to make something abstract make sense

• B2B email marketing (if expands to managing lists, segmented lists, A/B testing)

• Account Based Marketing experience (leaned towards target account list)

• Marketing software (i.e. Hubspot, Pardot) what B2B technology software of they used (that doesn’t lean consumer) –able to speak to how they’ve built out or used the software

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

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