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Robert Half B2B Marketing Manager in Pasadena, California


Robert Half is seeking a B2B Marketing Manager for our client in the e-commerce sector. This B2B Marketing Manager will support sales and drive lead generation. This Marketing Manager will Target Account List (develop sales outreach campaigns, use Outreach to manage sequences or drip campaigns in this platform that go out to our sales contacts, segment that list and optimize performance. Both outbound and inbound. Generating the right content. This Marketing Manager will leverage A/B Testing and segmentation, identify marketing messages, value proposition, materials and channels.


This Marketing Manager Must Have:

• Problem solving (looking for linear thinkers)—taking abstract concepts/goals and boiling down to executable tasks, able to make something abstract make sense

• B2B email marketing (if expands to managing lists, segmented lists, A/B testing)

• Account Based Marketing experience (leaned towards target account list)

• Marketing software (i.e. Hubspot, Pardot) what B2B technology software of they used (that doesn’t lean consumer) –able to speak to how they’ve built out or used the software

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