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Robert Half Marketing Campaign Manager in PHILADELPHIA, Pennsylvania

Description

Our client is a Fortune 500 Telecommunications company seeking a Marketing Campaign Manager for a 5-month contract.

Reporting to the Director of Marketing, the Campaign Manager will be responsible for the planning, program management, and execution of a comprehensive set of enterprise-level B2B demand gen and market awareness tactics for an advanced cybersecurity product portfolio. Will have ownership and responsibility for all day-to-day campaign management activities including, but not limited to, developing a holistic campaign plan, initiation and program management for all related tactics, managing agencies and other 3rd party resources, budget and campaign performance tracking, and working cross-functional across a diverse team.

Core Responsibilities:

• Plans and executes a comprehensive set of digital and non-digital demand gen campaigns for driving top-of-funnel lead capture and brand awareness

• Ensures timely development and launch of all campaigns including paid social, targeted email, sponsored ads, syndicated content, retargeting/display ads, and paid & organic search

• Creates and maintains robust test and learn framework across all relevant tactics

• Acts as primary liaison between creative and agencies resources

• Coordinates campaign development, review, and approval across cross-functional teams including marketing, product, sales, and biz development

• Manages campaign and agency-level budgets

• Contributes to the content development process for white papers, case studies, and other prospect engagement assets.

• Provides campaign-level reporting and performance tracking

• Provides management updates as required

Requirements

  • Bachelor's degree in Marketing, Communications or equivalent field of study

  • 3-5 years of MarCom experience across a broad range of campaign tactics including paid digital, social media, and content/sponsored marketing

  • Experience targeting enterprise-level audiences

  • Experience with advanced technologies such as cybersecurity, enterprise SAAS solutions or information technologies highly desired

  • Proven ability to build relationships and influence cross-functional teams to get required support and get things done

  • Self-starter with ability to quickly grasp complex subject matter

  • Strong creative and results-oriented mindset; ability to effectively write and edit content assets

  • Excellent communication and interpersonal skills; ability to interact with all levels of the organization

  • Highly adaptable and independent individual who can easily adjust to changing operating environments.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

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