Robert Half Corporation Jobs

Description

We are looking for a Marketing Data Analyst to join a digital transformation and IT services company in Philadelphia, Pennsylvania. The selected individual will play a critical role in the digital marketing efforts, utilizing various analytics tools to assess the performance and effectiveness of the digital marketing campaigns. This role is integral to their growth strategy, offering the opportunity to work in an international environment and contribute directly to the company's success.

Responsibilities:

• Interpret marketing data from a variety of systems including Adobe Analytics and Google Analytics

• Evaluate the success of advertising campaigns and recommend action plans for optimization

• Develop necessary source code and propose effective website tags for data collection

• Assist in visualizing data against relevant sales KPIs to aid sales planning and forecasting

• Serve as the single point of contact for sales performance metrics

• Present findings and conclusions to the team and wider organization to facilitate continuous learning

• Conduct user research including interviews, field studies, and usability testing

• Analyze feedback from existing and new applications and present findings along with potential recommendations

• Use data visualization software such as Power BI, Data Studio & Looker to present data

• Apply querying languages such as MySQL and BigQuery to analyze customer data and build customer segments

• Collaborate effectively with a variety of departments and organizational levels.

Requirements • Proficiency in Google Analytics and Adobe Analytics

• Experience with Power BI and other Web Analytics Tools

• Familiarity with Customer Segmentation Strategy

• Knowledge of HTML and JavaScript

• Proficiency in Google Data Studio

• Experience with MySQL and BigQuery

• Ability to analyze large datasets and provide actionable insights

• Strong problem-solving skills and attention to detail

• Excellent written and verbal communication skills

• Ability to work collaboratively in a team environment

• Ability to manage multiple projects and meet deadlines

• Bachelor's degree in Marketing, Business, Statistics, or a related field. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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