Robert Half International Sr. Marketing Operations Manager in PHILADELPHIA, Pennsylvania
TCG is partnering with an innovative Software as a Service (SaaS) client that is looking to hire a SENIOR MARKETING OPERATIONS MANAGER with expertise managing B2B websites and Google Analytics. Must take a data oriented approach to work and have the ability to report on activities, diagnose issues based on complex data, and make recommendations for improvement. The ideal candidate will also have excellent communication skills and be comfortable presenting findings to leadership, while operating as the subject matter expert.
Primary areas of focus span across leadership, strategy, analytics, and collaboration.
Provide leadership in all areas of marketing including: department planning/budgeting, managing marketing automation and website system (Salesforce Marketing Cloud), establish/manage lead generation, monitor data, etc.
Define key metrics and and determine measurements
Analyze marketing and sales data, developing insights, and present recommendations.
Run monthly/quarterly/annual marketing reviews
Monitor flow of leads from marketing to sales
Collaborate with finance team to ensure budget allocations for marketing are accurately tracked and reported
Work with management information systems department to new customer conversions are properly opened in billing systems and CRM.
Google Analytics certification and expertise
Advanced experience with Marketing Cloud or other similar marketing automation systems (i.e. Pardot, Eloqua, Marketo, Hubpot, etc.)
Advanced experience with Salesforce CRM platform
Strong analytical skills and experience with quantitative data analysis of program effectiveness, forecasting, and ROI
Ability to tailor/translate technical and complex messages into understandable terms
Strong understanding of content marketing and SEO
Skilled managing back end SEO processes
Interested in learning more? Send me a message on LinkedIn!
The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities — fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.
From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE’s “Most Admired Companies” list every year since 1998.
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Contact your local TCG office at 888.490.5565 or visit www.roberthalf.com/jobs/creative-group to apply for this job now or find out more about other job opportunities.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Location: PHILADELPHIA, PA
Date Posted: October 12, 2020
Employment Type: Full-time
Job Reference: 03720-0011585535
Staffing Area: Creative u0026 Marketing