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Robert Half International Senior Marketing Manager in Pleasanton, California


Senior Marketing Manager


 Ensure that the marketing team implements all marketing objectives

 Supervise the marketing team, including hiring, training, workloads, schedules, and deadlines

 Oversight of Financial Advisers Brand

 Development and implementation of the Brand strategy

 Develop and continually innovate the go-to-market strategy for new and existing services

 Oversee implementation of the Marketing strategy — including email campaigns, digital and print advertising, events, website maintenance and updates, digital marketing, and PR while providing an analytic review of these programs

 Sales enablement along with measuring, monitoring, and reporting on marketing performance

 Assist in onboarding and completing any potential merges or acquisitions

 Work closely with firm partners; enabling them to meet their sales objectives by providing them with appropriate tools, materials, and presentations

 Work closely with service and niche leaders to define marketing materials and go-to-market strategy

 Oversee social media presence and direct programs to improve social media reputation and recognition

 Develop and deliver marketing and communications strategies for the organization

 Undertake continuous analysis of the competitive environment and consumer trends

 Develop and manage marketing budgets and monitor costs

 Oversee, develop, and manage all internal and external events

 Showcase supportive leadership to not just the marketing team but the firm and uphold the firm’s core values and the values of being a certified B Corporation



 Advanced proficiency: Microsoft Office Suite, Adobe Creative Suite, HTML, SEO, and WordPress

 Working knowledge: Google Business Tools, Customer Relationship Management software Marketing Automation and Social Media Management Tools

 Extremely Desirable Proficiency: HubSpot, Sprout Social, Sugar/Symphony CRM

 Knowledge and experience with social media and digital strategy

 Knowledge in graphic design and ability to critique and polish marketing materials of various mediums

 Excellent attention to detail and project management experience

 Experience with creating an inspiring team environment with an open communication culture

 Ability to delegate tasks, set clear goals, and deadlines for the marketing team

 Forge and maintain relations of trust with all stakeholders internally and externally

B2B Marketing, CRM, Sprout Social, HubSpot, Marketing Automation Software, Corporate Social Media, Google Cloud Platform

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information.

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