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Robert Half Marketing Operations Manager in PORTLAND, Oregon

Description

The Marketing Operations Manager is a critical role, central to the success of an established, performance-driven marketing team. This person will be responsible for the marketing database, lead management process, KPI measurement/reporting, overseeing all marketing tools and technologies (and integration between systems), and leveraging intelligence gleaned from our data to inform sound business decision making.

The ideal candidate is someone with a proven track record of setting up efficient marketing processes and lead flows, managing a robust prospect database and technology stack, and balancing strong attention to detail with high-level business thinking. This role will report to the VP of Marketing.

What You’ll Do:

● Lead cross-functional discussions involving the marketing operations function, infrastructure, and processes, including improvements that help to support marketing initiatives.

● Advise on department-level KPIs and provide forecasting information that rolls up to overall business goals. Sets up and maintains department reporting — including, but not limited to, weekly and monthly KPI reporting, campaign reporting, and any one-off reporting requests.

● Be the company go-to expert on all things related to Marketo. Manage email marketing roadmap, scheduling, and Marketo campaigns/workflows.

● Manage website forms and integration of form data into the marketing database.

● Evaluate and recommend new technologies, aligned to current and future business needs, and lead the onboarding of new marketing vendors

● Act as the guardian of the marketing database to improve data quality, hygiene, and standardization.

● Implement and maintain lead and data flows between the various tools in our marketing and technology stack.

● Use marketing data to make recommendations on optimal approaches to delivering the right message, to the right customer, in the right context.

● Own and maintain documentation of all marketing operations processes, including the Sales and Marketing SLA.

● Proactively recommend ways to remove manual processes to help scale the business, and steps to make the team work more efficiently.

● Manage marketing infrastructure budget and forecasting efforts.

Requirements

Requirements:

● Bachelors degree in marketing, business, or similar field.

● 3+ years of marketing experience.

● Hands-on Marketo experience building, organizing and executing successful B2B automation campaigns. Marketo-certified practitioner a plus.

● Strong working knowledge of database management concepts and best practices.

● Organized and methodical, with the ability to prioritize and handle multiple projects simultaneously while maintaining a high level of detail and accuracy.

● Results-driven, with a test and optimize mindset.

● Excellent communicator who can explain complex scenarios and solutions clearly.

● People manager and strong individual contributor who enjoys autonomy.

Bonus Skills:

● Thrives on continuous learning and improvement.

● Keeps up-to-date with the latest marketing operations developments and best practices.

● Experienced in B2B marketing.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

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