Robert Half Corporation Jobs

Job Information

Robert Half Digital Copywriter in PRINCETON, New Jersey

Description

The Content Marketing Specialist is responsible for knowing the core demographics and their needs, and ensuring that the communication is positioned to meet those needs. This includes developing messaging and content for a variety of channels that will increase awareness, engagement, and drive traffic to the company website. Additionally, this role is responsible for creating compelling creative copy and clearly articulating the company brand to increase membership, engagement, and product sales. This role is responsible for maintaining a clear and consistent brand voice, ensuring copy and graphics are consistent across all platforms and aligned with brand standards and product strategies. The primary responsibility of this role will be the creation and execution of company emails and social media management. As an integral member of the Communications team, this position will report to the Director of Marketing & Communications.

Job Responsibilities

Social Media & Email:

  • Create and schedule social media posts for company social media accounts

  • Grow social media channels by engaging with followers, industry leaders, and influential companies

  • Create and schedule emails to drive awareness and generate sales

  • Create social media and email graphics on Canva

Copywriting & Editing:

  • Write copy for social media, emails, website, author biographies, print collateral, ads, and other projects as needed

  • Copy editing and proofreading all marketing content

  • Copy edit content hub articles

  • Assist with formatting article text and exhibits according to company specifications

Project Management & Other:

  • Add digital content to company content hub weekly

  • Compile data social media and email data for monthly marketing reports

  • Assist with the creation of marketing campaigns

  • Collaborate on content creation, marketing campaigns, and marketing reporting

  • Inbound marketing - copy experience

  • Assist with project management of State Tax Law Guides

  • Assist with video and podcast editing as needed

  • Assist with tracking issue themes, articles, authors, and article categories in company database

  • Assist with preparing materials for building each issue

    Requirements

Position Qualifications:

  • Bachelors in Communications, Marketing, or similar degree preferred

  • 2+ years of professional-level experience in marketing, copywriting, and social media

  • Strong social media management/engagement skills

  • Ability to take direction and work independently

  • Skilled at proofreading and editing

  • Possess professionalism and good judgement on social media

  • Capable of working in a fast paced environment and able to keep up with deadlines

  • Ability to adjust language style to appeal to a variety of audiences

  • Provide a portfolio of digital and print writing samples

  • Proficient in MS Office; experience with SEO, email automation, social media, and digital platforms

  • Creative and can follow company branding guidelines to create social media and email banners using Canva

Considered a Plus:

  • Experience with Google Ads

  • Familiarity with marketing automation software

  • Video and audio production experience

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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