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Robert Half Digital Marketing Specialist in Raleigh, North Carolina

Description

The ideal candidate will be equipped with knowledge and passion for digital marketing with an understanding of current marketing tools and strategies. As a Digital Marketing Specialist, your role will include designing, implementing, and monitoring effective marketing campaigns, focusing on achieving business goals.

Roles and Responsibilities:

  • Develop, implement, and manage marketing campaigns that promote the products and services of the company.

  • Enhance brand awareness in the digital space.

  • Drive website traffic and acquire leads.

  • Generate and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.

  • Stay up-to-date with digital marketing trends and potential new channels and strategies.

  • Assist with content creation for the company website and social media platforms.

  • Collaborate with cross-functional teams – from creative, IT, and Production to increase client satisfaction.

  • Use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve those metrics through testing and new initiatives.

  • Carry out regular competitor and customer analysis.

    Requirements

Qualifications:

  • Bachelor's degree in marketing, business, or related field

  • Proficiency in key digital marketing tools like SEO/SEM, Content Management, Google Adwords, Google Analytics, and CRM software.

  • A minimum of 3 years of experience in digital marketing, display advertising, email marketing, or social media.

  • Exceptional communication and organizational skills.

  • Ability to manage multiple projects at the same time in a fast-paced environment.

  • Strong analytical skills to evaluate end-to-end customer experience across various channels and customer touchpoints.

  • Knowledge of HTML, CSS, and JavaScript is a plus.

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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