Job Information
Robert Half Digital Marketing Specialist in Raleigh, North Carolina
Description
The primary responsibilities of this role include executing various online marketing strategies to drive brand awareness, increase customer acquisition, and improve marketing ROI. Also, the ideal candidate will have a good mix of strategic and analytical skills, coupled with a creative mindset.
Responsibilities:
Develop and implement comprehensive digital marketing strategies across various digital channels (social media, email marketing, SEO/SEM, etc.) to reach marketing objectives.
Analyze and interpret key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns. Make data-driven recommendations for enhancement.
Design and oversee all aspects of our digital marketing department including content creation, email, and display advertising campaigns.
Collaborate with cross-functional teams - from creative, IT and production to product marketing and legal – to produce effective promotional materials.
Coordinate with advertising and media professionals to improve marketing results.
Provide insightful analysis and reporting on all digital marketing campaigns and initiatives.
Keep abreast with industry trends, tools, digital marketing channels, best practices, promotional opportunities and other relevant updates.
Conduct and report on A/B testing across various digital channels.
Manage the contact database and assist with lead generation activities.
Requirements
Qualifications:
Bachelor's degree in Marketing, Digital technologies, or similar relevant field.
Proven work experience (3-5 years) in digital marketing, particularly within the industry.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
Experience in setting up and optimizing Google Adwords campaigns.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Excellent verbal and written communication skills.
Strong project management skills with the ability to multi-task and perform under tight deadlines
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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