Job Information
Robert Half Sr. Digital Content Manager in Rancho Cordova, California
Description
We are seeking a highly skilled and experienced Senior Digital Content Manager to join our dynamic team. This remote role offers the opportunity to manage sophisticated content strategies and optimize web presence for a leading health insurance provider. Ideal candidates will have a strong background in SEO, web content publishing, and digital marketing.
Responsibilities:
Develop and implement comprehensive content strategies that align with company goals.
Manage and publish content across multiple languages and platforms using Adobe Experience Manager.
Optimize website and content for search engines, including understanding and applying new SEO rules and algorithms.
Conduct keyword research, strategy implementation, and performance scoring using advanced SEO techniques.
Collaborate with internal teams and stakeholders to ensure cohesive brand messaging and user-centered content strategies.
Design, update, and maintain website pages and sections to enhance user experience and meet business objectives.
Analyze web analytics to optimize content strategies and report on performance metrics.
Requirements
Requirements:
BA/BS degree in Marketing, Business, or a related field, or an equivalent combination of education and experience.
At least 10 years of experience in SEO and 7 years in web content publishing.
Proficient in Adobe Experience Manager; knowledge of Adobe Target is an advantage.
Strong understanding of Agile methodologies; Kanban experience is a plus.
Demonstrable skills with Conductor, Google Search Console, Workfront, Confluence, and Jira.
Experience in health plan or insurance industry is highly preferred.
Excellent communication and negotiation skills, with the ability to work effectively in a remote setting.
Familiarity with Figma, and Confluence tools is beneficial.
Employment Type:
Contract (6 months with the possibility of extension up to 2 years)
Potential for contract-to-hire based on performance
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .