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Robert Half Product Marketing Manager in Redmond, Washington

Description

Product Marketing Manager - Redmond WA, hybrid working model. Must be local to western WA for some in office work

The PMM is a solutions expert, understanding and continuously re-evaluating competition, addressable markets, opportunities, needs, buyers, selling propositions, and determining how and why customers purchase the company's product and why they may not. The PMM then transfers that knowledge into our sales channels through crafted messaging and positioning for our solutions across an integrated marketing mix. We’re looking for a driven, organized and passionate individual who loves a challenge because this role serves as the bridge between product management and our various marketing and sales functions, devising go-to-market strategies and tactics needed to drive success in achieving aggressive revenue growth results.

Responsibilities:

• Market Definition & Intelligence – Develop market segmentation and establish/maintain Product Marketing as the knowledge base on core solution markets, buyer personas, buying criteria, pricing, competitive landscapes, and unique selling propositions that arm Marcom and Sales teams to win.

• Product Messaging Framework & Content Development – Work closely with Product Management to author robust product messaging and marketing/sales content to be leveraged across multiple direct/indirect channels and in support of a wide marketing mix.

• Voice of Customer (VoC) Program – Develop and own the VoC initiative by working within our customer markets and cross-functionally to define, manage and provide analysis from customer and market feedback, including win/loss, CSat/NPS, Customer Advisory Board (CAB) and Users Group programs.

• Product Planning – Utilize VoC analysis and solution/market inputs to partner with Product Management in helping define near- and long-term marketing requirements for incorporation into product requirements/roadmaps. Conduct customer and partner visits, and feedback sessions to engage with buyers, and capture/assimilate market input related to product commercialization.

• Product Launch/Release – Plan and execute the launch and iterative releases of core solutions/features/functions and manage the cross-functional implementation/execution of all release plans, including internal/external communication of business/marketing/sales and technical materials (e.g., competitive analyses, product specifications, demo scripting, RFP Responses, etc.).

• Sales Enablement – Craft and communicate the localized (i.e., international) and segment-specific (i.e., verticals) value propositions of solutions to Marketing Communications, Sales, Partners and other cross-functional teams, and develop tools that support the selling process, including sales and partner training and enablement materials for internal and external teams (e.g., positioning statements, sales sheets/tools, white papers, presentations, trade event materials, webinars, playbooks, demo environments, product tours, eLearning, thought leadership content, etc.).

• Product Evangelist - Plan and lead ongoing marketing campaigns and product awareness worldwide to educate our markets on solution capabilities, competitive differentiation, and customer success. Translate product features and functionality into crisp, powerful benefits for business use cases.

• Up to 30% travel

Requirements

Requirements:

• Four (4) year degree in Marketing, Engineering, Computer Science, Business or similar/equivalent.

• Minimum of 5+ years of B2B/B2G product marketing experience for technology products/solutions; Pragmatic Marketing training/certification/knowledge is a plus.

• Experience in electronics, telecommunications, technical communications, IT or related industry. At least basic knowledge of Land Mobile Radio communications systems or related is highly preferred.

• Any combination of education and experience that provides similar relevant domain expertise.

B2B Marketing, B2B Technology, Business-to-business (B2B), Business to government (B2G), Telecommunications, Technology Infrastructure, Sales Enablement, Value Propositions, RFP Responses

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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