Robert Half Marketing Consultant in Richardson, Texas
Candidate must be able to work on a W-2
Develop a cohesive product marketing strategy from concept creation, to launch, delivery and upsell-including competitive analysis, product positioning and value prop, persona insights, client journeys, sales enablement, and external messaging.
Own market intelligence through collection and constant iteration with various internal/external sources to collect feedback from all segments on customer needs and pain points, sales obstacles, and marketing approaches to inform product strategy and marketing prioritization.
Prepare for 2024 event calendar by partnering with events team to plan industry tradeshow and CBRE client events
Manage the development of sales and client-facing marketing materials (i.e. videos, website product pages, campaigns, case studies, sales slides and RFP language).
Create breakthrough sales enablement and cultivation assets to equip them understand the offering and position it as part of value selling conversations with clients and prospects.
Develop marketing plans to cultivate new leads for target audiences, work to advance sales cycles through to conversion.
Manage the strategic plan to create, maintain and foster future-focused thought leadership with research and marketing centers of excellence.
Prepare monthly and quarterly marketing reports for management and lead monthly calls keep key stakeholders up to date on performance, progress and upcoming marketing plans
Partner with Communications to provide product strategy overview plans guiding the activation and launch of new products and messaging with internal and external audiences.
Partner with Communications and leadership to support product-led speakerships.
Support Product Education in developing internal educational materials to equip leadership, sales, and account teams with upcoming product launch information.
Candidate must be able to work on a W-2
Years Experience Required: 7+ years
Education Requirements: Bachelor Degree
Systems/Software Proficiencies: Adobe Creative, Office Suite - Powerpoint, Sales libraries
Certifications: Project Management nice to have
Top 5 Must have Skills:
Event Planning & Execution
Business Development / Sales Library materials (creation / management) Powerpoint
Communication Skills:Ability to comprehend, analyze, and interpret the most complex business documents. Ability to respond effectively to the most sensitive issues. Ability to write reports, manuals, speeches and articles using distinctive style. Ability to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.