Job Information
Robert Half Digital Copywriter in Rockville, Maryland
Description
Robert Half's client is seeking a Digital Copywriter specializing in healthcare and pharmaceuticals. In this role, you'll be responsible for creating compelling and compliant copy across multiple channels, including internal and external campaigns, social media, web content, and paid advertising. Your expertise in simplifying complex medical information into engaging messaging is essential for effectively communicating with healthcare professionals and patients.
Key Responsibilities:
Content Creation: Develop clear, persuasive, and compliant copy for various digital platforms, ensuring alignment with brand guidelines and industry regulations.
Campaign Development: Collaborate with marketing teams to conceptualize and execute integrated digital campaigns that resonate with target audiences and achieve business objectives.
Social Media Management: Craft engaging social media content that educates, informs, and engages healthcare professionals and patients while adhering to platform guidelines.
Website Content: Write informative and user-friendly web content that effectively communicates product features, benefits, and key messages to visitors.
Paid Advertising: Create compelling ad copy for digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, optimizing for performance and conversions.
Compliance and Regulatory Adherence: Ensure all copy complies with healthcare and pharmaceutical industry regulations, including FDA guidelines and HIPAA regulations.
Research and Analysis: Conduct research on industry trends, competitors, and target audiences to inform copywriting strategies. Analyze campaign performance metrics to optimize content and drive results.
Requirements
Requirements:
Proven experience as a digital copywriter, with a focus on healthcare or pharmaceutical industries preferred.
Strong writing skills with the ability to simplify complex medical concepts into engaging and accessible messaging.
Familiarity with SEO best practices and keyword research tools.
Knowledge of industry regulations and compliance standards, including FDA guidelines and HIPAA regulations.
Experience with content management systems (CMS) and digital marketing platforms.
Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced environment.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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