Robert Half International Content Manager in Saddle Brook, New Jersey
The Creative Group is looking for a Content Manager that will increase brand awareness, build greater credibility in the marketplace, and increase conversion by developing more compelling content. The position reports to the Director of Creative Services, N.A., and will also work directly with the Senior Director of Global Marketing.
Main duties and responsibilities
Assist in developing the brand positioning and guidelines with the management team
Drive the development of brand content that supports and elevates the clients positioning, to use in print (mailings, catalog) & digital (Web site, emails, social media), with either internal or external partners
Help create multi-channel communication efforts with internal marketing managers that support the brand. Brainstorm with team members to develop new ideas.
Specifically, help guide the creation of compelling social media content and be a partner in the development of the communication strategy on social media, so that we “own” the social media space from a branding standpoint.
Drive the development of compelling content that demonstrates the client’s expertise in our industry at large, and specifically within that, for each of our top product lines (e.g. pens, calendars, drinkware, bags) with a focus on Web site content, working as needed with either internal or external partners. Content could include reasons to use promotional products, statistics, “how to” guides, examples of personalization, explanation of various imprinting techniques, examples by industries, customer testimonials, images and videos, employee testimonials, articles and advice, ideas about usage of products, etc.
Review existing individual product content (photography and copy) for our top product lines, provide recommendations for improvements and coordinate implementation of changes.
College degree required, preferably in communication / marketing / creative design or related field.
A minimum of three to five years’ experience in the development & implementation of compelling marketing & branding content, with a strong focus on digital.
Excellent written and verbal communication skills
Strong understanding of branding & company positioning
Proven ability to turn concepts into marketable content
Experience with social media engagement
Creativity and the ability to drive the development of original content, with a strong sense of design & copy
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
Location: Saddle Brook, NJ
Date Posted: February 16, 2021
Employment Type: Full-time
Job Reference: 02710-0011707956
Staffing Area: Creative u0026 Marketing