Robert Half International Digital Media Buyer in Saddle Brook, New Jersey
Description Grow your career as a Digital Media Manager Buyer Planner with this opportunity from The Creative Group. This Web Developer position in the New Jersey, area is a full-time opportunity.
Responsibilities Expertise in planning, buying, trafficking, and optimizing media across social (Facebook/Instagram, Twitter, YouTube), display (direct to publisher and programmatic) and SEM. Experience teaching, managing, and mentoring entry level media buyer/planners, getting them up to speed and helping to grow them to the next level. The ideal candidate has a proven track record of developing ROI-driven media strategies for clients across a wide range of ad verticals. This person will work side by side with the existing media teams to strengthen current campaigns but will also be expected to develop new media plans for future clients. Enthusiasm and passion for all facets of the media buying process (planning, creative, measurement, optimization, etc.) are a must.
What You’ll Do • Audience research in syndicated and 1st party data sources • Recommend, place and analyze paid display, programmatic and social media campaigns for our existing and future clients • Partner with members of the account team to manage client relationships and grow pieces of business • Creative spec management • Creation of tactical plan presentation and supporting media plan documents/templates • Oversee the successful launch of campaigns through the QAing of creative, pixel placement and implementation alongside other media team members. • Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention • Keep track of monthly spend pacing and approval of invoices • Find ways to optimize or improve campaigns. • Develop and deliver campaign reports with clear detail and actionable insights. • Work with vendors, and media outlets to negotiate placement costs, then once approved, to make the placement/buy • Leverage creative and marketing knowledge to develop new creative, landing pages, and campaign strategies for existing and new campaigns • Take ownership of campaign performance with model analysis, optimization, and testing • Provide inputs and guidance on campaign planning, including requirements for success and optimal use of digital media channels to achieve client goals • Participate in weekly calls with clients to share insights and campaign progress notes • Work with Client Strategy team to understand goals, address client needs, and communicate results and insights • Become an expert at using media platforms and analytics tools across multiple digital channels including Display, Programmatic, Social, Mobile, Video, Email, and Connected TV • Provide client specific POVs on industry trends • Prepare content, reports, and presentations for proposals and sales materials • Attend meetings with media partners and look for new client growth opportunities Requirements Facebook Ad, Media Buying, Paid Media, Paid Media
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.