Job Information
Robert Half Digital Strategist in Saddle Brook, New Jersey
Description
We are looking for a Digital Strategist to join our team in the advertising industry located in New Jersey. This role requires a dynamic individual who can seamlessly integrate creative campaigns with data-driven insights, managing everything from gathering audience insights via social listening, creating social media and influencer campaigns, and activating audiences through various media opportunities. Expertise with audience activation and owning content tactics and strategies are crucial. Additionally, the candidate should demonstrate strong project management skills, the ability to work collaboratively with cross-functional teams, and have a knack for innovative problem-solving.
Responsibilities:
· Dashboard Management: Design, create, and optimize digital dashboards to track campaign performance and key metrics by bringing all data sources into one, clean view.
· Website and App Metrics: Conduct monthly reporting and continuous optimizations of metrics for our websites, apps, and omnichannel campaigns.
· Digital Strategy Development: Develop comprehensive digital strategies across media, sites, apps, and representative activities to enhance engagement and effectiveness.
· Media Management: Oversee the optimization and tracking of digital media assets and media partners
· SEO: Manage SEO initiatives with new and existing properties
· Interactive Tools: Manage the creation, tracking and optimization of QR codes and UTM parameters.
· Brand Planning: Participate in the strategic planning for brand activities set for 2024.
· Marketing Technology: Setup and integrate solutions within various CRM platforms like HubSpot and Salesforce Marketing Cloud environments.
· Customer Journey Mapping: Design and implement strategies for omnichannel customer engagement.
· Presentation Skills: Create compelling analytic and insights driven presentations for pitches, internal stakeholders and external clients.
· Collaboration: Work closely with other team members on obtaining and managing digital platforms and tools.
02720-0012981226
Requirements
Mid/expert level in setting up and configuring GTM
Mid/expert level in setting up and configuring GA4
Experience in creating and configuring Looker Studio (or similar dashboard tech)
Bachelor’s degree in Marketing, Digital Media, or a related field.
Minimum of 3 years of experience in digital marketing within the pharmaceutical sector.
Comfortability with presenting and workshopping with clients as well as internal teams.
Proficient in Google Analytics, Tag Manager, Search Console, HotJar, Looker Studio, and additional analytics platforms.
Experience with Social Listening insights gathering a plus.
Strong familiarity with Veeva CRM and Salesforce platforms, including iVA and RTEs.
Excellent verbal and written communication skills.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Knowledge of regulatory compliance in pharmaceutical marketing.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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