Robert Half International Data Analyst in SAINT LOUIS, Missouri
Robert Half Marketing & Creative has a client in need of a Marketing Analyst. As a Marketing Analyst you will be responsible for the following:
· Recommend best practice solutions for leveraging data sources for campaign targeting and optimizations · Track, report and analyze website analytics and ongoing digital campaigns · Review client data reporting and combine pertinent client data into overall campaign reports · Collect and analyze data in order to achieve maximum ROI in all campaigns · Deliver findings in detailed analytics reports for team review & client presentation · Work closely across departments to help identify and execute against data-based opportunities for active campaign optimization · Assist in gathering and analyzing relevant data/research to help drive the strategic campaign approach · Perform competitive analysis on competing domains · Audit client websites for SEO opportunities & develop strategies for improvement · Perform on-page and off-page SEO improvements using industry-standard tools (Google Analytics, SEM Rush) · Perform ongoing keyword discovery, expansion and optimization · Recommend ongoing changes to website architecture and content to align with current SEO best practices
Requirements Skills: · BA/BS degree or equivalent data analysis / data intelligence experience · 5+ years of experience in digital advertising · Experience analyzing and driving marketing insights from data · Adaptable and able to work within a team, handle multiple assignments, and meet tight deadlines ·· Experience leveraging data and/or integrating data with EMS/CRM systems is a plus · Excellent verbal and written communication skills · Proficiency at Microsoft Suite: Excel, Word, PowerPoint · Experience with project management platforms (Asana) is a plus · SEO and keyword implementation · Certifications (not necessarily required): Facebook Blueprint, Google Ads, Google Analytics · Comparative Market Analysis, Market Analysis, Digital Marketing
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.