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Robert Half Sr. Digital Marketing Specialist in Saint Paul, Minnesota

Description

Digital Marketing Specialist - on site in St Paul, Minnesota

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr. Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Sr. Digital Marketing Specialist will work with the Director or Marketing, supporting teams, and vendors to develop a digital marketing strategy across six different brands to execute projects on time and on budget.

Responsibilities

  • Prioritize digital marketing projects and develop an execution plan with input from Marketing Manager for all channels including SEO/SEM, marketing database, email, social media, and display advertising campaigns

  • Develop content that can be leveraged on variety of channels for consumption by target audience

  • Create and execute on Social Media Strategy

  • Develop marketing automation campaigns using Pardot

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Candidates may reach out to barbara.strohoffer @roberthalf for more info.

Requirements

  • Working Experience with Salesforce CRM and Pardot Marketing Tools

  • Solid knowledge of Google Analytics

  • BS/MS degree in marketing or a related field

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Comfortable writing technical content to be consumed by engineering audience

  • Experience in setting up and optimizing Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Up-to-date with the latest trends and best practices in online marketing and measurement

    Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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