Robert Half Associate Product Marketing Manager in San Francisco, California
Company: a technology and logistics company that started with door-to-door delivery
Role: Product Marketing Manager
Hours: 40 hours/week
Start date: 12/19 estimated
Duration: thru 6/30/23; strong potential to extend/convert
Pay: $60-70 (MAX)/hour
Reports to: Sr Product Marketing Manager
Plan to placement: Video call with Hiring Manager - 2 hour take home test - (4) 1:1 meetings with cross functional partners - SOW/BGC/laptop delivery - Start
You will be responsible for working with product marketing, product management, business, marketing, and creative teams to help contractors meet their earnings goals. You’ll work on national scale GTM launches as well as scrappy ops tests to support the development and scaling of financial products and new pay model initiatives. You’ll support strategic product marketing initiatives that drive awareness, adoption & excitement of existing pay, financial and experience products for contractors. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness. You’ll collaborate with research teams to identify and synthesize contractor needs, trends, and early opportunities.
Support the development and execution of go-to-market plans that exceed new & existing feature adoption and satisfaction goals with contractors
Execute marketing experimentation for new offerings that contractors value and adopt. Inform key learnings and develop plans to tackle opportunities for future growth
User Insights: Support the execution of research plans in partnership with Sr PMM & UXR; synthesize key learnings and audience needs, use them to influence marketing and product strategy
Product Influence & Knowledge: Partner with PMM, product, design, and engineering teams to test, launch, and scale new experience solutions that help contractors increase their take home earnings and get more out of each shift and reach better financial wellness.
Aid the execution of strategic go-to-market plans to drive adoption of new contractor pay & experience products and features (e.g. ‘Time Mode’, priority for higher pay orders, etc) and current/future contractors financial solutions (e.g. contractors direct, Fast Pay, Financial partnership testing etc).
Ensure these plans are run smoothly across a variety of cross functional partners and support measuring success as launch goes on
Growth & Marketing experimentation
Ideate, align, execute, and measure new product marketing campaigns using in-app, owned, and earned channels to grow product usage of existing features
Craft messaging and communications to launch experimentation and build upon the contractors lifecycle education.
Measure impact and report results of PMM experiments to cross-functional stakeholders with a clear set of recommendations
Participate within cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews
Analyze and own product metrics, uncovering key opportunities for marketing and iterating on messaging/positioning accordingly
3+ years of professional experience in Marketing, Product Marketing, Project Management, Customer Success
1+ years Product Marketing Management experience required
B2C marketing, ideally in a role/team responsible for growing engagement/adoption
Experience working cross functionally; ability to work with product, CRM and remain confident with a POV from PMM standpoint
Foundational project management skills with the ability to manage multiple projects/timelines simultaneously and working with small cross-functional teams (5-8 people)
Experience working with insights (conducting research, synthesizing learnings) and using them to map communications plans and influencing product roadmaps
Clear, concise communicator
Must have bias for action + ability to work autonomously (managing 2-3 projects at once with ability to prioritize)
Strategic thinker; Ability to understand target + product (Where are we now + what is next?)
PLUS: Experience in technology companies related to tech industry (Lyft, Instacart, Airbnb, etc.)
Innovation starts with people.®
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