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Robert Half Associate Product Marketing Manager in San Francisco, California

Description

Company: a technology and logistics company that started with door-to-door delivery

Role: Product Marketing Manager

Location: REMOTE

Hours: 40 hours/week

Start date: 12/19 estimated

Duration: thru 6/30/23; strong potential to extend/convert

Pay: $60-70 (MAX)/hour

Reports to: Sr Product Marketing Manager

Plan to placement: Video call with Hiring Manager - 2 hour take home test - (4) 1:1 meetings with cross functional partners - SOW/BGC/laptop delivery - Start

Overview:

You will be responsible for working with product marketing, product management, business, marketing, and creative teams to help contractors meet their earnings goals. You’ll work on national scale GTM launches as well as scrappy ops tests to support the development and scaling of financial products and new pay model initiatives. You’ll support strategic product marketing initiatives that drive awareness, adoption & excitement of existing pay, financial and experience products for contractors. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness. You’ll collaborate with research teams to identify and synthesize contractor needs, trends, and early opportunities.

Responsibilities:

Support the development and execution of go-to-market plans that exceed new & existing feature adoption and satisfaction goals with contractors

Execute marketing experimentation for new offerings that contractors value and adopt. Inform key learnings and develop plans to tackle opportunities for future growth

Inbound:

User Insights: Support the execution of research plans in partnership with Sr PMM & UXR; synthesize key learnings and audience needs, use them to influence marketing and product strategy

Product Influence & Knowledge: Partner with PMM, product, design, and engineering teams to test, launch, and scale new experience solutions that help contractors increase their take home earnings and get more out of each shift and reach better financial wellness.

Outbound:

GTM:

Aid the execution of strategic go-to-market plans to drive adoption of new contractor pay & experience products and features (e.g. ‘Time Mode’, priority for higher pay orders, etc) and current/future contractors financial solutions (e.g. contractors direct, Fast Pay, Financial partnership testing etc).

Ensure these plans are run smoothly across a variety of cross functional partners and support measuring success as launch goes on

Growth & Marketing experimentation

Ideate, align, execute, and measure new product marketing campaigns using in-app, owned, and earned channels to grow product usage of existing features

Craft messaging and communications to launch experimentation and build upon the contractors lifecycle education.

Measure impact and report results of PMM experiments to cross-functional stakeholders with a clear set of recommendations

Participate within cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews

Analyze and own product metrics, uncovering key opportunities for marketing and iterating on messaging/positioning accordingly

Requirements

3+ years of professional experience in Marketing, Product Marketing, Project Management, Customer Success

1+ years Product Marketing Management experience required

B2C marketing, ideally in a role/team responsible for growing engagement/adoption

Experience working cross functionally; ability to work with product, CRM and remain confident with a POV from PMM standpoint

Foundational project management skills with the ability to manage multiple projects/timelines simultaneously and working with small cross-functional teams (5-8 people)

Experience working with insights (conducting research, synthesizing learnings) and using them to map communications plans and influencing product roadmaps

Clear, concise communicator

Must have bias for action + ability to work autonomously (managing 2-3 projects at once with ability to prioritize)

Strategic thinker; Ability to understand target + product (Where are we now + what is next?)

PLUS: Experience in technology companies related to tech industry (Lyft, Instacart, Airbnb, etc.)

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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