Job Information
Robert Half Marketing Automation Specialist in San Jose, California
Description
We are looking for a skilled Marketing Automation Specialist to join our client's team in San Jose for a 6-month contract with strong potential to extend/convert. This role will be instrumental in optimizing their marketing automation processes, managing their CRM systems, and ensuring seamless execution of marketing campaigns. The ideal candidate will have a technical background combined with a strategic mindset to drive marketing efficiency and effectiveness.
Responsibilities:
Define business requirements and build marketing programs in Marketo
Design new emails, forms and landing pages for clients using Marketo in accordance with their branding guidelines
Set up, update, and test campaign elements such as emails, landing pages, and forms.
Guide marketing managers on program and individual asset (email, form, landing page) testing strategy such as A/B testing
Ensure timeliness and quality of all project deliverables
Manage multiple projects that are delivered on time and on budget
Utilize Google Analytics and Facebook Insights to measure the effectiveness of campaigns
Ensure customer service excellence and maintain brand awareness during campaign planning and execution
Use database knowledge to maintain and analyze customer records and data
Adhere to budget processes and ensure cost-effectiveness of marketing campaigns.
Requirements
Requirements:
1+ years of work experience with marketing automation platforms like Marketo, Eloqua, Hubspot, Pardot, Marketing Cloud
Bachelor’s degree in marketing, Business, Information Technology or related field
Ability to communicate and present to clients from practitioner through C-level
Project management experience
Must be able to work independently and within a team
Must have an aptitude for technical challenges as well as business acumen
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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