Robert Half International Digital Product Marketing Analyst in San Ramon, California
Our client is seeking a Product Marketing Analyst to join our growing Digital Marketing team. This role will be responsible for leading the charge for our client's leads management and recommendations marketing programs ensuring we deliver a consistent, customer-centered experience. They will be the advocate for our existing and prospective users to ensure a seamless digital experience end to end and become the go-to expert for their product area to help drive the product roadmap and strategy.
Own the recommendations marketing product and work collaboratively to innovatively transform the digital experience
Understand end-to-end leads processing and make recommendations to improve customer experience
Define reporting, KPI and measure impacts on both recommendations and leads processing programs
Maintain strong cross-team communication and documentation
Partner closely with Product Management and Marketing teams to develop strategy, influence product roadmaps and advocate for experiences that drive customer experience
Generate customer and competitive insights, develop reports/dashboards, and leverage data to inform the product marketing strategy and assess channel performance
Drive the user research, user testing, and A/B testing roadmap for the products
3+ years of experience in product marketing or product management
Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy
Exceptional skills of prioritization and project management
Strong interpersonal skills to easily build relationships
Must to a self-starter and able to work and prioritize driving things forward
Adept at cross-functional collaboration
Strong team player
Creative ability to solve or approach complex problems
Understanding of the marketing and sales funnel
Strong quantitative analytical ability and familiarity with marketing analytics and A/B testing
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
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Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.
Location: San Ramon, CA
Date Posted: February 9, 2021
Employment Type: Temporary
Job Reference: 00340-0011698174
Staffing Area: Creative u0026 Marketing