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Robert Half International Digital Product Marketing Analyst in San Ramon, California

Description

Our client is seeking a Product Marketing Analyst to join our growing Digital Marketing team. This role will be responsible for leading the charge for our client's leads management and recommendations marketing programs ensuring we deliver a consistent, customer-centered experience. They will be the advocate for our existing and prospective users to ensure a seamless digital experience end to end and become the go-to expert for their product area to help drive the product roadmap and strategy.

  • Own the recommendations marketing product and work collaboratively to innovatively transform the digital experience

  • Understand end-to-end leads processing and make recommendations to improve customer experience

  • Define reporting, KPI and measure impacts on both recommendations and leads processing programs

  • Maintain strong cross-team communication and documentation

  • Partner closely with Product Management and Marketing teams to develop strategy, influence product roadmaps and advocate for experiences that drive customer experience

  • Generate customer and competitive insights, develop reports/dashboards, and leverage data to inform the product marketing strategy and assess channel performance

  • Drive the user research, user testing, and A/B testing roadmap for the products

Requirements

  • 3+ years of experience in product marketing or product management

  • Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy

  • Exceptional skills of prioritization and project management

  • Strong interpersonal skills to easily build relationships

  • Must to a self-starter and able to work and prioritize driving things forward

  • Adept at cross-functional collaboration

  • Strong team player

  • Creative ability to solve or approach complex problems

  • Understanding of the marketing and sales funnel

  • Strong quantitative analytical ability and familiarity with marketing analytics and A/B testing

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The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

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Salary: DOE

Location: San Ramon, CA

Date Posted: February 9, 2021

Employment Type: Temporary

Job Reference: 00340-0011698174

Staffing Area: Creative u0026 Marketing

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