Robert Half International Display Advertising Manager in SAN RAMON, California
Display Advertising Manager
Is acquiring new leads and customers through performance-based digital advertising your specialty? Does devising strategies for display ads, paid social media accounts (LI, FB) and media buys get you excited to come to work every day? Do you love diving into KPIs so you can optimize ad performance? If so, Robert Half’s Display Advertising Manager position is right up your alley, and our Digital Marketing team wants to talk to you.
Manage the development, setup, execution and optimization of all performance advertising campaigns, working with our internal teams and external vendors for continuous alignment.
Own day-to-day processes: Draft creative briefs and manage creative development and optimization projects, manage internal and agency timelines, secure necessary approvals, etc.
Manage advertising budgets and bids to achieve $2M GDN and Social Paid accounts.
Develop and execute optimization plans and bidding strategies to drive continual improvement in digital ad performance, better ROI and upper-funnel lead generation.
Review performance daily and weekly to optimize campaigns and results, utilizing Marin Software, GA and other UIs to monitor intraday performance, compile daily reports, and provide in-depth analysis of accounts and campaigns.
Interpret advertising performance analytics to identify trends and opportunities.
Maximize click-through rate (CTR), keyword quality score and conversion rate through best practices and continuous A/B testing.
Work on new vendors to expand our reach and/or decrease cost-per-acquisition.
Collaborate with Marketing colleagues to maintain a consistent brand voice across all paid programs, and with Compliance teams to ensure adherence to Amex policies/ regulations.
Requirements and Skill Sets:
BA/BS with 3+ years of digital advertising experience; master’s degree a plus
Extensive experience using digital advertising to drive conversion for B2B and B2C audiences
In-depth knowledge of various paid marketing channels and technologies, including retargeting, and content distribution and placement networks
Deep expertise in audience targeting and reaching audiences effectively
Excellent communicator with ability to influence others, including clients and peers
Experience handling marketing budgets /reporting results
Ability to work independently at times — will need to find own answers and solutions or to develop or refine a process; open-ended problem solving is encouraged
Great time management skills— prioritizing and working on the most impactful tasks first
Proficiency in Excel and bidding platforms (Marin Software, Double Click, Kenshoo, IV, etc.)
Familiarity with Google Analytics, setting up tracking and reports
Extensive experience with Google AdWords; certification a plus
Paid Social platform management skills (LinkedIn, Facebook, YouTube)
Expertise in Search, Video, Social, Display, Native, and other forms of online marketing
Passion for data analysis and positive attitude.
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Robert Half International Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran
As part of Robert Half’s corporate facility employment process, any offer of employment is contingent upon successful completion of a background check.
You may apply for this position online, or by mail. Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to firstname.lastname@example.org for assistance.
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By mail: Please mail your cover letter and resume to: Corporate Staffing Robert Half 2613 Camino Ramon San Ramon, CA 94583-9128
CA SAN RAMON CORP
Founded in 1948, Robert Half is the world’s first and largest specialized staffing agency. We believe working happy is the only way to work. We’ve made it our mission to help people find fulfilling jobs and companies build happy, productive teams.
Robert Half has appeared on FORTUNE® magazine’s list of “Most Admired Companies” every year since 1998, as well as numerous “Best Place to Work” lists around the world.
Our corporate employees are the backbone of our operations and work with our teams around the world. Each employee at our corporate services locations plays a key role in our company’s success.
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