Job Information
Robert Half Email Marketing Manager in Santa Monica, California
Description
LA investment firm is in need of a great Digital Marketing Manager. Must be well versed with Pardot. Dealing in this role with complex segmentation as they have a database of 100,000 advisors. They have different brands and target audiences so therefore there are several different types of messages going out. 8 or more emails go out in a day to different groups and targets. This is a highly regulated field (investments) so everything has to go through compliance. Nice to have good web skills as they have 2 Umbraco sites, and one Wordpress site. They have 3 different websites where each targets a different audience and covers B2B and B2C. This Digital Marketing Manager must have experience with Website Management, Email Marketing, Social Media Management, and Project Management.
Requirements
This Digital Marketing Manager Must have:
• Pardot expert.
• Salesforce experience (which they will likely have if they have Pardot)
• Email marketing expert and basic email design
• Dealing with complex databases.
- Website Managment
•WordPress
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