Robert Half International Digital Marketing Manager in Seattle, Washington
The Creative Group is working with a client disrupting a niche $3B legal support industry through innovative mobile software and tech-enabled logistics. They're experiencing heavy growth with a focus to to expand their technology lead, acquire and integrate less efficient competitors, and tap into new segments through an integrated inbound marketing and sales approach. To get there we need smart, capable talent. This is where an amazing Content Strategist comes in...
What you get to do every day
Obtain product or service information by interviewing or requesting such information
Write product fact sheets, brochures, case studies, blog posts, newsletter articles, advertising, social media, and other material as requested by the Marketing Director
Develop innovative ways to communicate marketing message – including via direct mail, email, web, social media, and video at tradeshows and events
Proactively identify opportunities for driving brand message to our marketplace in a highly impactful way
Continually review and update web content as product or company information changes
Ensure marketing messaging is consistent and drives the Key Messages in an impactful way
Distribute copy, particularly new documents, to appropriate personnel for Web posting, use by sales reps, account executives, etc. as necessary
Project manage campaigns to ensure they are delivered in a timely manner
Maintain and manage project schedules, approvals and other project-related needs utilizing the Marketing Department’s online project management software
Evaluate content performance across resource center and outbound channels of marketing with target audience and take a data driven approach to iterate on content plan to reach target audience
Develop a crisp understanding of the customer’s journey and identify the most effective content strategy at each stage
College Degree preferred
3-5 years B2B marketing experience in digital content curation (text, email, social, etc)
Highly versatile writing style that can adjust between these styles: long vs. short-form, informal vs. formal, sales-personal copy vs. marketing-speak copy
A passion for education and technology
Knowledge of email and text marketing concepts, content, design and best practices.
Experience with a major Email Service Providers (ESP) - Hubspot or Salesforce experience preferred.
The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.
When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.
Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.