Job Information
Robert Half Marketing Data Analyst in Silver Spring, Maryland
Description We are offering an exciting opportunity for a Marketing Data Analyst in Silver Spring, Maryland. The chosen candidate will play an integral role in the marketing team, focusing on data analytics, campaign planning, and customer service. This role is within the marketing industry where you'll use your skills to analyze competitor behavior, generate insights from social media platforms, and create comprehensive dashboards for strategic decision-making.
Responsibilities:
• Analyze marketing data to identify trends and insights that will guide campaign planning and execution
• Utilize Google Analytics and Google AdWords to monitor and evaluate search performance and customer engagement
• Develop and maintain dashboards to visualize key performance indicators and provide actionable insights
• Leverage CRM tools to manage customer interactions and data, ensuring a high level of customer service
• Plan and execute marketing campaigns based on analytical findings
• Conduct competitor analysis to understand market trends and inform marketing strategies
• Use Facebook Insights to understand social media performance and guide social media strategy
• Provide reports on key metrics to assist in the evaluation of marketing effectiveness
• Participate in customer service activities, resolving customer inquiries, and maintaining accurate customer records
• Employ various analytics tools to measure and report on marketing performance. Requirements • Possession of a Bachelors / Honours Degree in a relevant field
• Proficiency in Analytics
• Experience in Campaign Planning
• Knowledge of Customer Relationship Management (CRM) systems
• Ability to Create Dashboards
• Familiarity with Google AdWords
• Expertise in Google Analytics
• Experience in KPI Reporting
• Proficiency in Competitor Analysis
• Demonstrated Customer Service skills
• Proficiency in Facebook Insights Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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